PPC Hero

Does ABM work? Case Study Details and Insights

Andrew Harder — Thu, 11 Feb 2021 14:15:00 +0000

Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.

The post Does ABM work? Case Study Details and Insights first appeared on PPC Hero.

4 Pillars of Paid Media Growth

Andrew Harder — Mon, 09 Nov 2020 14:15:00 +0000

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

The post 4 Pillars of Paid Media Growth first appeared on PPC Hero.

Creating Compelling Video with YouTube’s Video Builder

Andrew Harder — Thu, 02 Jul 2020 12:15:00 +0000

Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.

The post Creating Compelling Video with YouTube’s Video Builder first appeared on PPC Hero.

Programmatic Guide: Google Display & Video 360

Andrew Harder — Tue, 04 Feb 2020 13:15:34 +0000

If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.

The post Programmatic Guide: Google Display & Video 360 first appeared on PPC Hero.

Programmatic Guide: Google Campaign Manager

Andrew Harder — Tue, 05 Nov 2019 13:15:15 +0000

Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.

The post Programmatic Guide: Google Campaign Manager first appeared on PPC Hero.

RSAs vs. ETAs: Stop Comparing CTR

Andrew Harder — Wed, 17 Jul 2019 12:15:17 +0000

You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.

The post RSAs vs. ETAs: Stop Comparing CTR first appeared on PPC Hero.

Measuring YouTube Success with Brand Lift Study 2.0

Andrew Harder — Mon, 06 May 2019 12:15:47 +0000

Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific question about your brand or product tells the advertiser what people think about a brand or product

The post Measuring YouTube Success with Brand Lift Study 2.0 first appeared on PPC Hero.

3 Step DIY PPC Budget Pacing Tool

Andrew Harder — Mon, 01 Apr 2019 12:15:06 +0000

If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.

The post 3 Step DIY PPC Budget Pacing Tool first appeared on PPC Hero.

3 Reasons to Run Responsive Display Ads + New Features

Andrew Harder — Tue, 05 Mar 2019 13:15:55 +0000

If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.

The post 3 Reasons to Run Responsive Display Ads + New Features first appeared on PPC Hero.

Measuring the Success of TrueView YouTube Ads

Andrew Harder — Tue, 05 Feb 2019 13:50:03 +0000

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.

The post Measuring the Success of TrueView YouTube Ads first appeared on PPC Hero.