PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Getting Started with Programmatic Advertising https://www.ppchero.com/getting-started-with-programmatic-advertising/ Tue, 14 Jan 2020 13:15:02 +0000 http://ppchero.com/getting-started-with-programmatic-advertising/ Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.

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]]> How to Use RSAs with Limited Data https://www.ppchero.com/how-to-use-rsas-with-limited-data/ Mon, 11 Mar 2019 12:15:34 +0000 http://ppchero.com/how-to-use-rsas-with-limited-data/ RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation.

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]]> Understanding B2B Lead Flow For PPC https://www.ppchero.com/understanding-b2b-ppc-lead-flow/ Tue, 27 Nov 2018 13:51:29 +0000 http://ppchero.com/understanding-b2b-ppc-lead-flow/ B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.

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]]> 4 Reasons I Prefer Facebook Ads over Google Ads https://www.ppchero.com/reasons-for-preferring-facebook-ads-over-google-ads/ Fri, 19 Oct 2018 18:30:00 +0000 http://ppchero.com/reasons-for-preferring-facebook-ads-over-google-ads/ 4 reasons to think about choosing Facebook ads over Google paid search.

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]]> Conventional Ad Testing Is Dead, Long-Live AI Testing https://www.ppchero.com/conventional-ad-testing-is-dead-long-live-ai-testing/ Wed, 25 Jul 2018 12:40:20 +0000 http://ppchero.com/conventional-ad-testing-is-dead-long-live-ai-testing/ The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to make decisions.

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]]> Top 3 AdWords Updates of 2017 https://www.ppchero.com/top-3-adwords-updates-of-2017/ Fri, 29 Dec 2017 12:45:13 +0000 http://ppchero.com/top-3-adwords-updates-of-2017/ There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.

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]]> Competitor RLSA: Stay Top of Mind for Site Visitors https://www.ppchero.com/gaining-the-advantage-with-competitor-rlsa/ Wed, 22 Nov 2017 12:45:13 +0000 http://ppchero.com/gaining-the-advantage-with-competitor-rlsa/ Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!

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]]> Bing Ads Content Data To Be Deleted https://www.ppchero.com/bing-ads-content-data-to-be-deleted/ Tue, 17 Oct 2017 13:45:36 +0000 http://ppchero.com/bing-ads-content-data-to-be-deleted/ Bing Ads is Deleting Content Data. What you should know and do before-hand.

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]]> 3 Ways To Improve B2B Lead Quality https://www.ppchero.com/3-ways-to-improve-b2b-lead-quality/ Mon, 26 Jun 2017 12:14:56 +0000 http://ppchero.com/3-ways-to-improve-b2b-lead-quality/ Boost PPC lead quality through these 3 tips for B2B marketers.

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]]> Use These Competitor Tools To Improve Results Through Competitor Insights https://www.ppchero.com/use-these-competitor-tools-to-improve-results-through-competitor-insights/ Wed, 31 May 2017 11:25:01 +0000 http://ppchero.com/use-these-competitor-tools-to-improve-results-through-competitor-insights/ Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.

<p>The post Use These Competitor Tools To Improve Results Through Competitor Insights first appeared on PPC Hero.</p>

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