PPC Hero https://www.ppchero.com Fri, 06 Sep 2024 09:44:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach https://www.ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Thu, 29 Aug 2024 11:39:02 +0000 https://ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Imagine upgrading from a dial-up to fiber optic internet.  It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze. No shift was more impactful than the addition of Shorts and In-Feed ads, cementing […]

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]]> Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising https://www.ppchero.com/creative-strategy-ad-sequencing-within-youtube-advertising/ Fri, 03 Dec 2021 13:15:00 +0000 http://ppchero.com/creative-strategy-ad-sequencing-within-youtube-advertising/ Learn about strategies and tactics specific to the YouTube Advertising platform on key areas of creative, targeting, bid type, and placement.

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