PPC Hero https://www.ppchero.com Fri, 25 Oct 2024 11:36:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Nike and Sky digital ads banned as ASA clamping down on online choice architecture https://www.ppchero.com/nike-and-sky-digital-ads-banned-as-asa-clamping-down-on-online-choice-architecture/ Fri, 25 Oct 2024 11:36:27 +0000 https://www.ppchero.com/?p=27700 The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such […]

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]]> Could Perplexity AI be about to up-end the AI search advertising game? https://www.ppchero.com/could-perplexity-ai-be-about-to-up-end-the-ai-search-advertising-game/ Fri, 04 Oct 2024 12:47:25 +0000 https://www.ppchero.com/?p=27486 The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result of Google and foes behaving largely as you would expect, not wanting to get left […]

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]]> Google guilty of possessing an illegal monopoly on search https://www.ppchero.com/google-guilty-of-possessing-an-illegal-monopoly-on-search/ Fri, 16 Aug 2024 11:40:17 +0000 https://ppchero.com/google-guilty-of-possessing-an-illegal-monopoly-on-search/ A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the Justice Department revealed the myriad underhand methods Google has employed to enable it to become […]

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]]> Digital ad regulators clamping down on high risk industries but should the platforms do more? https://www.ppchero.com/digital-ad-regulators-clamping-down-on-high-risk-industries-but-should-the-platforms-do-more/ Thu, 08 Aug 2024 07:34:54 +0000 https://ppchero.com/digital-ad-regulators-clamping-down-on-high-risk-industries-but-should-the-platforms-do-more/ It should go without saying that if you’re in the business of promoting “certain types of products”, you need to be extra careful. Not sure what we mean? Count yourself lucky. We’re referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those […]

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]]> Party Hats for Cats: More exciting AI creative tools coming https://www.ppchero.com/party-hats-for-cats-more-exciting-ai-creative-tools-coming/ Fri, 02 Aug 2024 10:20:38 +0000 https://ppchero.com/party-hats-for-cats-more-exciting-ai-creative-tools-coming/ If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned down expectations. Instead of depriving us of our livelihoods artificial intelligence is, if anything, giving […]

<p>The post Party Hats for Cats: More exciting AI creative tools coming first appeared on PPC Hero.</p>

]]> Apply for a free Hero Conf ticket! https://www.ppchero.com/apply-for-a-free-hero-conf-ticket/ Tue, 25 Jun 2024 19:00:00 +0000 http://ppchero.com/apply-for-a-free-hero-conf-ticket/ Do you want a FREE one-day ticket to Hero Conf in November? We’re seriously excited to be returning to San Diego on November 19 & 20, which is why we’re giving away hundreds of free single day passes. If you are lucky enough to win a free Hero Conf ticket, you’ll also be able to attend all the […]

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]]> PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot https://www.ppchero.com/paypal-advertising-is-coming-new-payment-platform-appointments-point-towards-consumer-commerce-pivot/ Thu, 20 Jun 2024 11:01:14 +0000 http://ppchero.com/paypal-advertising-is-coming-new-payment-platform-appointments-point-towards-consumer-commerce-pivot/ Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have made it well placed to join the ranks of the big advertising platforms belonging to […]

<p>The post PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot first appeared on PPC Hero.</p>

]]> Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More https://www.ppchero.com/google-marketing-live-new-ai-features-coming-to-search-shopping-pmax-and-more/ Tue, 04 Jun 2024 20:10:31 +0000 http://ppchero.com/google-marketing-live-new-ai-features-coming-to-search-shopping-pmax-and-more/ AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say “AI” in an opening paragraph? […]

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]]> Advertisers: How Netflix is Coming for You https://www.ppchero.com/advertisers-how-netflix-is-coming-for-you/ Wed, 22 May 2024 13:34:29 +0000 http://ppchero.com/advertisers-how-netflix-is-coming-for-you/ If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If you have an individual or household subscription, you may well have been alerted to a […]

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]]> What’s the difference between Performance Max and Performance Max for Retail? https://www.ppchero.com/whats-the-difference-between-performance-max-and-performance-max-for-retail/ Fri, 03 May 2024 14:55:40 +0000 http://ppchero.com/whats-the-difference-between-performance-max-and-performance-max-for-retail/ Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two […]

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