PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Bringing AI & Contextual Targeting Together for Brand Safety https://www.ppchero.com/ai-and-contextual-targeting-coming-together-for-brand-safety/ Mon, 29 Jul 2024 14:47:04 +0000 http://ppchero.com/ai-and-contextual-targeting-coming-together-for-brand-safety/ You’ve probably seen ads that feel weirdly correlated to what you’re reading or watching online. That is contextual advertising at work. This ad-based solution has evolved steadily amidst the ever-changing digital landscape, becoming an integral part of every advertiser’s arsenal. But there is much more to it than matching ads with their context. Brand safety […]

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