PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 From Keywords to Conversations: Unveiling the Shift in Advertising   https://www.ppchero.com/from-keywords-to-conversations-unveiling-the-shift-in-advertising/ Fri, 05 Jul 2024 10:01:09 +0000 http://ppchero.com/from-keywords-to-conversations-unveiling-the-shift-in-advertising/ Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we’ve managed paid campaigns in ways that matched the capabilities of the technology at the […]

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