PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:06:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Ultimate Campaign Quality Assurance Checklist for 2024 https://www.ppchero.com/the-ultimate-campaign-qa-checklist/ Thu, 10 Oct 2024 07:45:00 +0000 http://ppchero.com/the-ultimate-campaign-qa-checklist/ Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

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]]> 8 Essential Practices for Writing Impactful PPC Headlines https://www.ppchero.com/an-essential-how-to-guide-to-writing-impactful-ppc-headlines/ Thu, 18 Jul 2024 14:52:07 +0000 http://ppchero.com/an-essential-how-to-guide-to-writing-impactful-ppc-headlines/ PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time.  Every online user is constantly bombarded with stimuli when surfing the web. Catching […]

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]]> Navigating the Paradigm Shift from Keywords to Conversations in Paid Media https://www.ppchero.com/navigating-the-paradigm-shift-from-keywords-to-conversations-in-paid-media/ Tue, 26 Mar 2024 13:54:00 +0000 http://ppchero.com/navigating-the-paradigm-shift-from-keywords-to-conversations-in-paid-media/ Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion I had with Kyle Johnson several key insights emerged regarding this shift and its implications […]

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]]> Mastering Lead Generation in Paid Search Advertising https://www.ppchero.com/mastering-lead-generation-in-paid-search-advertising/ Fri, 22 Mar 2024 15:32:55 +0000 http://ppchero.com/mastering-lead-generation-in-paid-search-advertising/ Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we’ll dive […]

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]]> The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns https://www.ppchero.com/the-5-most-common-types-of-ad-fraud-affecting-ppc-campaigns/ Tue, 08 Jun 2021 12:32:00 +0000 http://ppchero.com/the-5-most-common-types-of-ad-fraud-affecting-ppc-campaigns/ From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.

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]]> Master Your Bid Strategies In Google Search Ads 360 https://www.ppchero.com/master-your-bid-strategies-in-google-search-ads-360/ Wed, 07 Apr 2021 12:15:00 +0000 http://ppchero.com/master-your-bid-strategies-in-google-search-ads-360/ SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful.

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]]> 10 Alternatives To Google And Facebook Ads https://www.ppchero.com/10-alternatives-to-google-and-facebook-ads/ Mon, 08 Feb 2021 14:15:31 +0000 http://ppchero.com/10-alternatives-to-google-and-facebook-ads/ A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

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]]> Dynamic Search Ads For Beginners https://www.ppchero.com/dynamic-search-ads-for-beginners/ Wed, 13 Jan 2021 14:15:23 +0000 http://ppchero.com/dynamic-search-ads-for-beginners/ Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

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]]> How To Set Up Time Of Day Bid Adjustments https://www.ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ Wed, 30 Dec 2020 14:15:00 +0000 http://ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

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]]> How To Calculate Effective Click-Thru Rate https://www.ppchero.com/how-to-calculate-effective-click-thru-rate/ Tue, 29 Dec 2020 14:47:01 +0000 http://ppchero.com/how-to-calculate-effective-click-thru-rate/ Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.

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