PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 What Pride & Prejudice Taught Me About Automation https://www.ppchero.com/what-pride-prejudice-taught-me-about-automation/ Tue, 23 Aug 2022 12:15:00 +0000 http://ppchero.com/what-pride-prejudice-taught-me-about-automation/ Lean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.

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]]> Adobe Media Optimizer Set Up for Beginners https://www.ppchero.com/adobe-media-optimizer-set-up-for-beginners/ Mon, 19 Apr 2021 12:15:00 +0000 http://ppchero.com/adobe-media-optimizer-set-up-for-beginners/ Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer.

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]]> 3 Forecasting Strategies For PPC Data Anomalies https://www.ppchero.com/3-forecasting-strategies-for-ppc-data-anomalies/ Mon, 15 Jun 2020 12:15:00 +0000 http://ppchero.com/3-forecasting-strategies-for-ppc-data-anomalies/ COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.

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]]> B2B Paid Strategy: In It for the Long Run https://www.ppchero.com/b2b-paid-strategy-in-it-for-the-long-run/ Mon, 23 Mar 2020 12:15:24 +0000 http://ppchero.com/b2b-paid-strategy-in-it-for-the-long-run/ Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.

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]]> PPC Reset: Refresh Your Outlook on Your Accounts https://www.ppchero.com/ppc-reset-refresh-your-outlook-on-your-accounts/ Thu, 09 Jan 2020 13:15:09 +0000 http://ppchero.com/ppc-reset-refresh-your-outlook-on-your-accounts/ With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.

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]]> Hero Conf London 2019 Speaker Recap: Milka Kramer https://www.ppchero.com/hero-conf-london-2019-speaker-recap-milka-kramer/ Mon, 25 Nov 2019 13:15:08 +0000 http://ppchero.com/hero-conf-london-2019-speaker-recap-milka-kramer/ Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

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]]> Stranger Things for Digital Marketing https://www.ppchero.com/stranger-things-for-digital-marketing/ Wed, 10 Jul 2019 12:15:57 +0000 http://ppchero.com/stranger-things-for-digital-marketing/ Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

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]]> Top Ways To Improve B2B PPC Performance https://www.ppchero.com/top-ways-to-improve-b2b-ppc-performance/ Wed, 29 May 2019 12:15:41 +0000 http://ppchero.com/top-ways-to-improve-b2b-ppc-performance/ If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.

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]]> 70/20/10 PPC Budgeting https://www.ppchero.com/70-20-10-ppc-budgeting/ Thu, 25 Apr 2019 12:15:19 +0000 http://ppchero.com/70-20-10-ppc-budgeting/ Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.

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]]> Diagnose High CPL In PPC Search https://www.ppchero.com/diagnose-high-cpl-in-ppc-search/ Thu, 14 Mar 2019 12:15:58 +0000 http://ppchero.com/diagnose-high-cpl-in-ppc-search/ There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.

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