PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Tools to Analyze Your PPC Competition https://www.ppchero.com/tools-to-analyze-your-ppc-competition/ Wed, 20 Jan 2021 13:15:00 +0000 http://ppchero.com/tools-to-analyze-your-ppc-competition/ Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.

<p>The post Tools to Analyze Your PPC Competition first appeared on PPC Hero.</p>

]]> Reimagining The Client/Agency Relationship Model https://www.ppchero.com/reimagining-the-clientagency-relationship-model/ Wed, 29 Jun 2016 07:45:54 +0000 http://ppchero.com/reimagining-the-clientagency-relationship-model/ The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.

<p>The post Reimagining The Client/Agency Relationship Model first appeared on PPC Hero.</p>

]]> The Art Of Networking https://www.ppchero.com/the-art-of-networking/ Tue, 26 Apr 2016 07:45:19 +0000 http://ppchero.com/the-art-of-networking/ Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.

<p>The post The Art Of Networking first appeared on PPC Hero.</p>

]]> Explaining The Value Of PPC To The C-Suite https://www.ppchero.com/explaining-the-value-of-ppc-to-the-c-suite/ Wed, 23 Mar 2016 07:45:14 +0000 http://ppchero.com/explaining-the-value-of-ppc-to-the-c-suite/ How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.

<p>The post Explaining The Value Of PPC To The C-Suite first appeared on PPC Hero.</p>

]]> Sidebar Ads – My Conspiracy Theory https://www.ppchero.com/sidebar-ads-my-conspiracy-theory/ Thu, 25 Feb 2016 07:45:58 +0000 http://ppchero.com/sidebar-ads-my-conspiracy-theory/ Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.

<p>The post Sidebar Ads – My Conspiracy Theory first appeared on PPC Hero.</p>

]]> Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!] https://www.ppchero.com/current-trends-impacting-the-ppc-industry-ppc-hero-live-summit-session/ Wed, 24 Feb 2016 17:15:42 +0000 http://ppchero.com/current-trends-impacting-the-ppc-industry-ppc-hero-live-summit-session/ In the opening session of the PPC Hero Live Summit with myself and Jeff Allen, President of Hanapin, we'll discuss multiple facets of PPC and the trends we've seen in the last year and looking forward.

<p>The post Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!] first appeared on PPC Hero.</p>

]]> Project-Based PPC Engagements – The Real Story https://www.ppchero.com/project-based-ppc-engagements-the-real-story/ Tue, 19 Jan 2016 07:45:16 +0000 http://ppchero.com/project-based-ppc-engagements-the-real-story/ Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.

<p>The post Project-Based PPC Engagements – The Real Story first appeared on PPC Hero.</p>

]]> The Art Of Relationship Selling In PPC https://www.ppchero.com/the-art-of-relationship-selling-in-ppc/ Thu, 10 Dec 2015 12:00:37 +0000 http://ppchero.com/the-art-of-relationship-selling-in-ppc/ You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.

<p>The post The Art Of Relationship Selling In PPC first appeared on PPC Hero.</p>

]]> Account Management Transitions: Unavoidable Reality & Blessing in Disguise https://www.ppchero.com/account-management-transitions-unavoidable-reality-blessing-in-disguise/ Thu, 12 Nov 2015 12:00:22 +0000 http://ppchero.com/account-management-transitions-unavoidable-reality-blessing-in-disguise/ The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.

<p>The post Account Management Transitions: Unavoidable Reality & Blessing in Disguise first appeared on PPC Hero.</p>

]]> Assessing Human Touch In PPC https://www.ppchero.com/assessing-human-touch-in-ppc/ Mon, 26 Oct 2015 12:15:45 +0000 http://ppchero.com/assessing-human-touch-in-ppc/ Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch.

<p>The post Assessing Human Touch In PPC first appeared on PPC Hero.</p>

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