PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Enhance the Customer Journey Through Ad Copy https://www.ppchero.com/enhance-the-customer-journey-through-ad-copy/ Thu, 12 Nov 2020 14:15:00 +0000 http://ppchero.com/enhance-the-customer-journey-through-ad-copy/ This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.

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]]> 4 Organizational Tools For Managing Digital Marketing Teams https://www.ppchero.com/4-organizational-tools-for-managing-digital-marketing-teams/ Wed, 09 Sep 2020 12:15:00 +0000 http://ppchero.com/4-organizational-tools-for-managing-digital-marketing-teams/ Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.

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]]> What are PPC KPIs and how do you choose them? https://www.ppchero.com/what-are-ppc-kpis-and-how-do-you-choose-them/ Mon, 13 Jul 2020 12:55:37 +0000 http://ppchero.com/what-are-ppc-kpis-and-how-do-you-choose-them/ This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. 

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]]> A Comprehensive Guide to Ad Testing https://www.ppchero.com/a-comprehensive-guide-to-ad-testing/ Wed, 20 May 2020 12:15:00 +0000 http://ppchero.com/a-comprehensive-guide-to-ad-testing/ Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.

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]]> PPC Things Happen. React Wisely. https://www.ppchero.com/ppc-things-happen-react-wisely/ Tue, 24 Mar 2020 12:15:00 +0000 http://ppchero.com/ppc-things-happen-react-wisely/ When your business is impacted by seasonality or current events it's important to react wisely. Here are three quick actions you can take.

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]]> Launch Your Podcast Campaigns on AudioGo https://www.ppchero.com/launch-your-podcast-campaigns-on-audiogo/ Mon, 23 Sep 2019 12:15:02 +0000 http://ppchero.com/launch-your-podcast-campaigns-on-audiogo/ Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market.

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]]> Advertising Platforms for Podcasts https://www.ppchero.com/advertising-platforms-for-podcasts/ Tue, 16 Jul 2019 12:15:41 +0000 http://ppchero.com/advertising-platforms-for-podcasts/ More than half of the US listens to podcasts. Learn where you can advertise your podcast.

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]]> 3 PPC Techniques to Strengthen your Brand https://www.ppchero.com/3-ppc-techniques-to-strengthen-your-brand/ Wed, 22 May 2019 12:15:02 +0000 http://ppchero.com/3-ppc-techniques-to-strengthen-your-brand/ Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.

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]]> 4 Paid Media Lessons In Podcast Advertising https://www.ppchero.com/4-paid-media-lessons-in-podcast-advertising/ Wed, 27 Mar 2019 12:15:42 +0000 http://ppchero.com/4-paid-media-lessons-in-podcast-advertising/ It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.

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]]> Curate Your Audience to Get Better Results from Your Digital Campaigns https://www.ppchero.com/curating-an-audience-to-get-better-results/ Wed, 16 Jan 2019 21:50:46 +0000 http://ppchero.com/curating-an-audience-to-get-better-results/ Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.

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