PPC Hero

Video as a Non-Negotiable for Digital Marketing

Carrie Albright — Mon, 17 May 2021 12:15:00 +0000

Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.

The post Video as a Non-Negotiable for Digital Marketing first appeared on PPC Hero.

16 Commonly Asked PPC Questions (And Answers)

Carrie Albright — Wed, 10 Feb 2021 14:15:55 +0000

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

The post 16 Commonly Asked PPC Questions (And Answers) first appeared on PPC Hero.

2021: The Year You’ve Been Waiting for & What You Need to Prepare

Carrie Albright — Tue, 08 Dec 2020 14:38:35 +0000

With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep.

The post 2021: The Year You’ve Been Waiting for & What You Need to Prepare first appeared on PPC Hero.

5 Techniques to Make Any Client Call a Breeze

Carrie Albright — Tue, 27 Oct 2020 13:15:00 +0000

One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.

The post 5 Techniques to Make Any Client Call a Breeze first appeared on PPC Hero.

Navigating A Successful “Difficult Conversation”

Carrie Albright — Tue, 11 Aug 2020 12:15:00 +0000

This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

The post Navigating A Successful “Difficult Conversation” first appeared on PPC Hero.

Remarketing Gladiators: AdWords vs Analytics Lists Dissected

Carrie Albright — Wed, 28 Mar 2018 21:22:43 +0000

In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.

The post Remarketing Gladiators: AdWords vs Analytics Lists Dissected first appeared on PPC Hero.

Statistical Significance? Who Needs It? (Hint: YOU Do!)

Carrie Albright — Fri, 01 Dec 2017 20:17:52 +0000

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

The post Statistical Significance? Who Needs It? (Hint: YOU Do!) first appeared on PPC Hero.

The New AdWords Report That Will Change Your PPC Plans

Carrie Albright — Tue, 31 Oct 2017 12:28:13 +0000

AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.

The post The New AdWords Report That Will Change Your PPC Plans first appeared on PPC Hero.

Your First Look At The Impact Of Google’s Exact Match Update

Carrie Albright — Fri, 31 Mar 2017 11:45:10 +0000

Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.

The post Your First Look At The Impact Of Google’s Exact Match Update first appeared on PPC Hero.

The 7 Things You Wish You’d Known About Facebook

Carrie Albright — Mon, 27 Mar 2017 11:45:07 +0000

Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.

The post The 7 Things You Wish You’d Known About Facebook first appeared on PPC Hero.