PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy https://www.ppchero.com/6-linkedin-ads-updates-you-missed-transform-your-2020-b2b-marketing-strategy/ Mon, 21 Sep 2020 12:15:00 +0000 http://ppchero.com/6-linkedin-ads-updates-you-missed-transform-your-2020-b2b-marketing-strategy/ This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.

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]]> 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read https://www.ppchero.com/5-tips-for-marketers-write-simple-persuasive-messages-your-audience-will-actually-read/ Tue, 14 Jul 2020 11:45:00 +0000 http://ppchero.com/5-tips-for-marketers-write-simple-persuasive-messages-your-audience-will-actually-read/ This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.

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]]> Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls https://www.ppchero.com/meeting-agenda-tips-and-templates-for-productive-digital-marketing-client-calls/ Thu, 14 Nov 2019 13:15:51 +0000 http://ppchero.com/meeting-agenda-tips-and-templates-for-productive-digital-marketing-client-calls/ Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings.

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]]> Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy https://www.ppchero.com/solve-attribution-woes-adjust-your-settings-and-expectations-for-a-more-comprehensive-marketing-strategy/ Thu, 10 Oct 2019 12:15:11 +0000 http://ppchero.com/solve-attribution-woes-adjust-your-settings-and-expectations-for-a-more-comprehensive-marketing-strategy/ Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

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]]> PPC For Noobs: Tips for Starting Your New Job in Digital Marketing https://www.ppchero.com/ppc-for-noobs-tips-for-starting-your-new-job-in-digital-marketing/ Mon, 17 Jun 2019 12:15:23 +0000 http://ppchero.com/ppc-for-noobs-tips-for-starting-your-new-job-in-digital-marketing/ Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.

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]]> Next-Level Audience Targeting for your 2019 Marketing Plan https://www.ppchero.com/next-level-audience-targeting-for-2019/ Fri, 14 Dec 2018 13:40:42 +0000 http://ppchero.com/next-level-audience-targeting-for-2019/ A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans.

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]]> The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before https://www.ppchero.com/the-top-4-google-ad-format-updates/ Thu, 23 Aug 2018 12:49:34 +0000 http://ppchero.com/the-top-4-google-ad-format-updates/ A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!

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]]> AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands https://www.ppchero.com/adwords-is-dead-google-simplifies-its-marketing-brands/ Thu, 28 Jun 2018 12:40:38 +0000 http://ppchero.com/adwords-is-dead-google-simplifies-its-marketing-brands/ Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

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]]> Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI https://www.ppchero.com/swiftly-navigate-the-new-adwords-ui/ Wed, 30 May 2018 12:35:06 +0000 http://ppchero.com/swiftly-navigate-the-new-adwords-ui/ Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!

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]]> Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You https://www.ppchero.com/how-to-make-facebook-lookalike-audiences-work-for-you/ Mon, 26 Feb 2018 14:25:59 +0000 http://ppchero.com/how-to-make-facebook-lookalike-audiences-work-for-you/ Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!

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