PPC Hero https://www.ppchero.com Thu, 16 Jan 2025 13:17:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to Leverage AI to Write Better Google Ads Copy Faster https://www.ppchero.com/how-to-leverage-ai-to-write-better-google-ads-copy-faster/ Thu, 16 Jan 2025 13:17:19 +0000 https://www.ppchero.com/?p=28471 The task of writing Google Ads can be a daunting proposition when you’re pressed for time. You have to stand out in a few short lines, yet you can’t waste words. Every headline and description must capture your audience’s interest and move them closer to a click. AI can lighten this load by suggesting ideas […]

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]]> AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch https://www.ppchero.com/ai-powered-ad-copy-writing-ads-that-convert-without-losing-the-human-touch/ Tue, 03 Dec 2024 12:52:24 +0000 https://www.ppchero.com/?p=28209 AI is redefining the landscape of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is expected to generate $200 billion in marketing value by 2025, making it one of the most transformative technologies in the industry. From automated bidding systems to dynamic keyword insertion, AI is optimizing every aspect of PPC advertising—including ad copy. AI-powered […]

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]]> 6 Ways Small Businesses Can Leverage AI to Level the Playing Field with their PPC Campaigns https://www.ppchero.com/6-ways-small-businesses-can-leverage-ai-to-level-the-playing-field-with-their-ppc-campaigns/ Tue, 19 Nov 2024 14:05:27 +0000 https://www.ppchero.com/?p=28103 In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising is one of the most effective ways to increase visibility and drive traffic to a website. However, managing PPC campaigns can be a complex and resource-intensive endeavor, especially for small businesses with limited budgets and staffing. Enter artificial intelligence (AI) – a transformative technology reshaping […]

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]]> How To Maximize ROI with AI Targeted Advertising In 2025 https://www.ppchero.com/how-to-maximize-roi-with-ai-targeted-advertising-in-2025/ Thu, 24 Oct 2024 11:33:56 +0000 https://www.ppchero.com/?p=27698 Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the […]

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]]> Could Perplexity AI be about to up-end the AI search advertising game? https://www.ppchero.com/could-perplexity-ai-be-about-to-up-end-the-ai-search-advertising-game/ Fri, 04 Oct 2024 12:47:25 +0000 https://www.ppchero.com/?p=27486 The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result of Google and foes behaving largely as you would expect, not wanting to get left […]

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]]> Building Links to Your Website Using PPC https://www.ppchero.com/building-links-to-your-website-using-ppc/ Thu, 05 Sep 2024 15:30:01 +0000 https://ppchero.com/building-links-to-your-website-using-ppc/ Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can be a useful tool for organic link building. The high-level process for using Google Ads […]

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]]> Five Ways AI Can Improve Copywriting and PPC Performance https://www.ppchero.com/five-ways-ai-can-improve-copywriting-and-ppc-performance/ Sat, 31 Aug 2024 09:03:00 +0000 http://ppchero.com/five-ways-ai-can-improve-copywriting-and-ppc-performance/ Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.

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]]> Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach https://www.ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Thu, 29 Aug 2024 11:39:02 +0000 https://ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Imagine upgrading from a dial-up to fiber optic internet.  It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze. No shift was more impactful than the addition of Shorts and In-Feed ads, cementing […]

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]]> Localized Digital Advertising: Killer Strategies to Maximize Your ROI https://www.ppchero.com/localized-digital-advertising-killer-strategies-to-maximize-your-roi/ Wed, 21 Aug 2024 17:27:17 +0000 https://ppchero.com/localized-digital-advertising-killer-strategies-to-maximize-your-roi/ The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return on investment (ROI) often lies in localization. Localized digital advertising involves tailoring marketing efforts to specific geographic regions, considering cultural nuances, […]

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]]> Google guilty of possessing an illegal monopoly on search https://www.ppchero.com/google-guilty-of-possessing-an-illegal-monopoly-on-search/ Fri, 16 Aug 2024 11:40:17 +0000 https://ppchero.com/google-guilty-of-possessing-an-illegal-monopoly-on-search/ A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the Justice Department revealed the myriad underhand methods Google has employed to enable it to become […]

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