PPC Hero https://www.ppchero.com Mon, 13 Jan 2025 18:19:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising https://www.ppchero.com/the-intersection-of-creativity-and-data-rethinking-the-art-of-ppc-advertising/ Mon, 13 Jan 2025 18:19:03 +0000 https://www.ppchero.com/?p=28433 In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and creativity, examining how these two elements together drive success in PPC advertising. Building on insights […]

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]]> Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data https://www.ppchero.com/beyond-keywords-how-to-build-winning-campaigns-with-audience-targeting-and-first-party-data/ Mon, 16 Dec 2024 15:47:13 +0000 https://www.ppchero.com/?p=28331 The digital marketing landscape has undergone a seismic shift over the past decade.  Once dominated by a singular focus on keyword targeting, the world of PPC advertising now thrives on a more nuanced understanding of audience behaviour and intent.  This evolution mirrors the growing complexity of consumer journeys, where decision-making spans multiple touchpoints and moments […]

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]]> How Automation will Reshape the Role of the PPC Manager in 2025 https://www.ppchero.com/how-automation-will-reshape-the-role-of-the-ppc-manager-in-2025/ Thu, 05 Dec 2024 17:24:37 +0000 https://www.ppchero.com/?p=28242 The role of the PPC manager in 2025 will be markedly different from when I first stepped into it back in 2006. At that time, nearly everything was manual. Conversion tracking, as we know it today, was almost non-existent. While some rudimentary forms of tracking were available in-app, they lacked the integration and precision modern […]

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]]> Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending https://www.ppchero.com/unpacking-the-data-behind-trump-and-harris-presidential-election-ad-spending/ Mon, 11 Nov 2024 18:05:52 +0000 https://www.ppchero.com/?p=27868 The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory.  According to existing FEC filings, Harris allocated $346 million to radio, TV, and digital ads, while Trump spent $147 million. However, ad-tracking firm AdImpact reports that […]

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]]> Nike and Sky digital ads banned as ASA clamping down on online choice architecture https://www.ppchero.com/nike-and-sky-digital-ads-banned-as-asa-clamping-down-on-online-choice-architecture/ Fri, 25 Oct 2024 11:36:27 +0000 https://www.ppchero.com/?p=27700 The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such […]

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]]> A Handy Guide to Consent Management Platforms with Free Plans https://www.ppchero.com/a-handy-guide-to-consent-management-platforms-with-free-plans/ Fri, 20 Sep 2024 10:50:09 +0000 https://www.ppchero.com/?p=27431 While the Digital Markets Act’s implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful but not critical to Google Ads. Not implementing consent mode V2 was somewhat of a […]

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]]> Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk https://www.ppchero.com/make-an-impact-how-to-design-great-powerpoint-slides-for-your-hero-conf-brightonseo-or-measurefest-talk/ Fri, 06 Sep 2024 07:59:58 +0000 https://ppchero.com/make-an-impact-how-to-design-great-powerpoint-slides-for-your-hero-conf-brightonseo-or-measurefest-talk/ Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates with your audience. 1. Start with Storytelling 2. Know Your Audience 3. PowerPoint Slides Design […]

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]]> What Is Reactive Marketing and How to Apply It to Your Brand https://www.ppchero.com/what-is-reactive-marketing-and-how-to-apply-it-to-your-brand/ Sat, 31 Aug 2024 09:04:00 +0000 http://ppchero.com/what-is-reactive-marketing-and-how-to-apply-it-to-your-brand/ What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.

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]]> Party Hats for Cats: More exciting AI creative tools coming https://www.ppchero.com/party-hats-for-cats-more-exciting-ai-creative-tools-coming/ Fri, 02 Aug 2024 10:20:38 +0000 https://ppchero.com/party-hats-for-cats-more-exciting-ai-creative-tools-coming/ If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned down expectations. Instead of depriving us of our livelihoods artificial intelligence is, if anything, giving […]

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]]> 6 Retargeting Strategies to Boost Your Campaigns https://www.ppchero.com/6-retargeting-strategies-to-boost-your-campaigns/ Tue, 30 Jul 2024 14:23:05 +0000 https://ppchero.com/6-retargeting-strategies-to-boost-your-campaigns/ Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind […]

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