PPC Hero https://www.ppchero.com Mon, 06 Jan 2025 16:37:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Ultimate Guide to Audiences in Google Ads https://www.ppchero.com/the-ultimate-guide-to-audiences-in-google-ads/ Mon, 06 Jan 2025 16:35:11 +0000 https://www.ppchero.com/?p=28380 Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you’re advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what […]

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]]> How to enhance your paid search with audience targeting https://www.ppchero.com/broaden-the-scope-of-paid-search-with-audience-targeting/ Wed, 17 Jul 2024 13:56:39 +0000 http://ppchero.com/broaden-the-scope-of-paid-search-with-audience-targeting/ To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel […]

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]]> Must-Read Guide for PPC for SaaS Marketing Strategy https://www.ppchero.com/must-read-guide-for-ppc-for-saas-marketing-strategy/ Mon, 06 Jun 2022 12:15:00 +0000 http://ppchero.com/must-read-guide-for-ppc-for-saas-marketing-strategy/ Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!

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]]> Google Ads Optimization: Search Campaign Optimization List https://www.ppchero.com/google-ads-optimization-search-campaign-optimization-list/ Wed, 06 Apr 2022 12:15:00 +0000 http://ppchero.com/google-ads-optimization-search-campaign-optimization-list/ From a list of keywords to avoid to how to monitor search ad performance to language demographic targeting, we have everything you need, right here.

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]]> How to Track Sales Coming from TikTok https://www.ppchero.com/how-to-track-sales-coming-from-tiktok/ Wed, 23 Feb 2022 13:15:00 +0000 http://ppchero.com/how-to-track-sales-coming-from-tiktok/ Learn the best ways to track sales coming in from TikTok whether you are advertising or running influencer campaigns.

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]]> Content Marketing and PPC Advertising: Better Together https://www.ppchero.com/content-marketing-and-ppc-advertising/ Wed, 02 Feb 2022 13:15:00 +0000 http://ppchero.com/content-marketing-and-ppc-advertising/ Content marketing and PPC advertising are most powerful when used together to supplement SEO and sales strategies. How can you get the most from your content?

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]]> Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking https://www.ppchero.com/how-to-retarget-ios-users-who-opted-out-from-tracking/ Wed, 08 Dec 2021 13:15:00 +0000 http://ppchero.com/how-to-retarget-ios-users-who-opted-out-from-tracking/ How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click campaigns.

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]]> From Beginner to Beginner: How to Best Manage your Marketing Budget https://www.ppchero.com/best-manage-marketing-budget/ Thu, 07 Oct 2021 12:15:00 +0000 http://ppchero.com/best-manage-marketing-budget/ Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.

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]]> Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI https://www.ppchero.com/facebook-ad-sets-optimization-5-crucial-tips-for-maximum-roi/ Thu, 12 Aug 2021 12:15:00 +0000 http://ppchero.com/facebook-ad-sets-optimization-5-crucial-tips-for-maximum-roi/ With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started.

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]]> Top 5 Tips for a Search Audience Strategy in 2021 https://www.ppchero.com/top-5-tips-for-a-search-audience-strategy-in-2021/ Fri, 30 Jul 2021 12:15:00 +0000 http://ppchero.com/top-5-tips-for-a-search-audience-strategy-in-2021/ These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.

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