PPC Hero

18 Hidden PPC Conversion Killers—And How to Fix Them

Emilia Moller — Tue, 17 Dec 2024 17:30:04 +0000

Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague […]

The post 18 Hidden PPC Conversion Killers—And How to Fix Them first appeared on PPC Hero.

So, You’re Taking over An Account. What Next?

Daniel O'Donnell — Wed, 06 Jan 2021 14:15:00 +0000

Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.

The post So, You’re Taking over An Account. What Next? first appeared on PPC Hero.

How To Set Up Time Of Day Bid Adjustments

Jack Pendergast — Wed, 30 Dec 2020 14:15:00 +0000

One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

The post How To Set Up Time Of Day Bid Adjustments first appeared on PPC Hero.

February Updates to Paid Advertising Platforms

Kamlyn Spivey — Fri, 28 Feb 2020 13:15:00 +0000

In this monthly post, we bring you the latest from all of the major platforms.

The post February Updates to Paid Advertising Platforms first appeared on PPC Hero.

[Updated] The Beginner’s Guide To Setting Up A Google Ads Account

Briana Ogle — Wed, 22 Jan 2020 13:15:00 +0000

Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.

The post [Updated] The Beginner’s Guide To Setting Up A Google Ads Account first appeared on PPC Hero.

Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy

Mary Hartman — Thu, 10 Oct 2019 12:15:11 +0000

Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

The post Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy first appeared on PPC Hero.

Who Owns Your PPC Ads Account?

Stephanie White — Mon, 25 Feb 2019 13:15:01 +0000

As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. If your account is currently being managed by an agency or someone else, it would be a good idea to ask them who owns the account data? Some agencies believe the client should own their own while others believe the agency should own the account. In my opinion, the years or months you invested in advertising can provide key metrics about your account that are very valuable.

The post Who Owns Your PPC Ads Account? first appeared on PPC Hero.

[Re]Evaluating & [Re]Structuring

Lara Lowery — Wed, 09 May 2018 12:30:33 +0000

Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.

The post [Re]Evaluating & [Re]Structuring first appeared on PPC Hero.

How To Use AdWords Geographic Data Reports

Jacob Fairclough — Thu, 12 Apr 2018 12:30:16 +0000

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.

The post How To Use AdWords Geographic Data Reports first appeared on PPC Hero.

Tips & Tricks for AdWords Grant Accounts

Lara Lowery — Mon, 12 Mar 2018 12:30:23 +0000

Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.

The post Tips & Tricks for AdWords Grant Accounts first appeared on PPC Hero.