PPC Hero

18 Hidden PPC Conversion Killers—And How to Fix Them

Emilia Moller — Tue, 17 Dec 2024 17:30:04 +0000

Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague […]

The post 18 Hidden PPC Conversion Killers—And How to Fix Them first appeared on PPC Hero.

The Ultimate How-to Guide on Google Ads A/B Testing

katepriestman — Mon, 09 May 2022 12:15:00 +0000

Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.

The post The Ultimate How-to Guide on Google Ads A/B Testing first appeared on PPC Hero.

Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List

jonquinton — Fri, 11 Feb 2022 13:15:00 +0000

Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.

The post Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List first appeared on PPC Hero.

From Beginner to Beginner: How to Best Manage your Marketing Budget

zachherndon — Thu, 07 Oct 2021 12:15:00 +0000

Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.

The post From Beginner to Beginner: How to Best Manage your Marketing Budget first appeared on PPC Hero.

Top 5 Tips for a Search Audience Strategy in 2021

Archy Cannon — Fri, 30 Jul 2021 12:15:00 +0000

These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.

The post Top 5 Tips for a Search Audience Strategy in 2021 first appeared on PPC Hero.

So, You’re Taking over An Account. What Next?

Daniel O'Donnell — Wed, 06 Jan 2021 14:15:00 +0000

Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.

The post So, You’re Taking over An Account. What Next? first appeared on PPC Hero.

Multiple CID Madness: Managing One Client Over Many Accounts

Dan Rocklin — Thu, 24 Sep 2020 12:15:00 +0000

This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.

The post Multiple CID Madness: Managing One Client Over Many Accounts first appeared on PPC Hero.

PPC Naming Conventions Guide [New Resource]

Alaina Thompson — Wed, 26 Aug 2020 12:15:00 +0000

We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.

The post PPC Naming Conventions Guide [New Resource] first appeared on PPC Hero.

How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue

Danielle Gonzales — Tue, 18 Aug 2020 12:15:00 +0000

One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.

The post How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue first appeared on PPC Hero.

Paving Our Way Towards Automated Bidding

Diane Chelius — Tue, 10 Mar 2020 12:15:00 +0000

Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.

The post Paving Our Way Towards Automated Bidding first appeared on PPC Hero.