PPC Hero https://www.ppchero.com Tue, 10 Dec 2024 11:40:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions https://www.ppchero.com/crisis-marketing-ppc-adaptive-advertising-strategies-during-market-disruptions/ Tue, 10 Dec 2024 11:40:08 +0000 https://www.ppchero.com/?p=28270 Unforeseen events like natural disasters commonly spark emergency announcements, but they’re not the only reason to send these alerts. As a business, it’s important to monitor news about your brand and overall industry to identify the need for a crisis marketing PPC campaign.  But, what is a crisis marketing? And why are PPC ads the […]

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]]> The Ethical Implications Of PPC Advertising & How To Overcome Them https://www.ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Tue, 17 Nov 2020 14:23:28 +0000 http://ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.

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]]> May 2020 Updates to Paid Media Platforms https://www.ppchero.com/may-2020-updates-to-paid-media-platforms/ Thu, 28 May 2020 12:15:09 +0000 http://ppchero.com/may-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

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]]> April 2020 Updates to Paid Media Platforms https://www.ppchero.com/april-2020-updates-to-paid-media-platforms/ Thu, 30 Apr 2020 12:15:17 +0000 http://ppchero.com/april-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest from all of the major ad platforms.

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]]> March Updates to Paid Advertising Platforms https://www.ppchero.com/march-updates-to-paid-advertising-platforms/ Tue, 31 Mar 2020 12:15:10 +0000 http://ppchero.com/march-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major ad platforms.

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]]> New from LinkedIn: 2018 Year In Review https://www.ppchero.com/linkedin-2018-changes-updates/ Tue, 12 Feb 2019 13:23:02 +0000 http://ppchero.com/linkedin-2018-changes-updates/ A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.

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]]> The Automation & Online Trends Marketing Managers Need to Know Today https://www.ppchero.com/the-automation-online-trends-marketing-managers-need-to-know-today/ Wed, 06 Feb 2019 17:00:40 +0000 http://ppchero.com/the-automation-online-trends-marketing-managers-need-to-know-today/ In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing plan - as well as automation.

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]]> 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations https://www.ppchero.com/2018-digital-marketing-policies-and-regulations-review/ Thu, 10 Jan 2019 13:40:55 +0000 http://ppchero.com/2018-digital-marketing-policies-and-regulations-review/ Explore a recap of 2018's biggest news stories that affected the digital marketing industry.

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]]> The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN https://www.ppchero.com/the-ppc-newsflash-exclude-your-ads-from-mobile-apps-in-the-gdn/ Mon, 13 Aug 2018 14:00:09 +0000 http://ppchero.com/the-ppc-newsflash-exclude-your-ads-from-mobile-apps-in-the-gdn/ When we heard the news about the targeting changes, our analysts got to work...and we have a solution!

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]]> AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands https://www.ppchero.com/adwords-is-dead-google-simplifies-its-marketing-brands/ Thu, 28 Jun 2018 12:40:38 +0000 http://ppchero.com/adwords-is-dead-google-simplifies-its-marketing-brands/ Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

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