PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:06:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Ultimate Campaign Quality Assurance Checklist for 2024 https://www.ppchero.com/the-ultimate-campaign-qa-checklist/ Thu, 10 Oct 2024 07:45:00 +0000 http://ppchero.com/the-ultimate-campaign-qa-checklist/ Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

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]]> 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours https://www.ppchero.com/12-ways-google-ads-uses-dark-patterns-to-manipulate-your-decision-making-for-their-benefit-not-yours/ Mon, 30 Sep 2024 21:20:16 +0000 https://www.ppchero.com/?p=27515 The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t […]

<p>The post 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours first appeared on PPC Hero.</p>

]]> Google Compliance: All You Need to Know to Stay Compliant with Google Ads https://www.ppchero.com/google-compliance-all-you-need-to-know-to-stay-compliant-with-google-ads/ Thu, 06 Jun 2024 12:44:22 +0000 http://ppchero.com/google-compliance-all-you-need-to-know-to-stay-compliant-with-google-ads/ To avoid ad suspensions and maximize your advertising efforts, it’s essential that you understand Google Compliance policies. In this article we’ll offer a detailed overview of Google’s advertising regulations. The focus will be on the critical areas that impact your campaigns. By adhering to these guidelines, you can ensure your ads are compliant, preventing potential […]

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]]> Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More https://www.ppchero.com/google-marketing-live-new-ai-features-coming-to-search-shopping-pmax-and-more/ Tue, 04 Jun 2024 20:10:31 +0000 http://ppchero.com/google-marketing-live-new-ai-features-coming-to-search-shopping-pmax-and-more/ AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say “AI” in an opening paragraph? […]

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]]> Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign https://www.ppchero.com/google-shopping-a-beginners-guide-to-crafting-a-compelling-campaign/ Thu, 09 May 2024 16:56:13 +0000 http://ppchero.com/google-shopping-a-beginners-guide-to-crafting-a-compelling-campaign/ With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your business stand out from competitors. There’s no better way to boost your online presence than […]

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]]> Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France https://www.ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/ Mon, 01 Apr 2024 09:21:48 +0000 http://ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/ Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it’d only been available in open beta in the US, […]

<p>The post Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France first appeared on PPC Hero.</p>

]]> Google ad safety report 2023: Google blocked 5.5 billion ads last year https://www.ppchero.com/google-blocked-5-5-billion-ads-in-2023-safety-report/ Sat, 30 Mar 2024 10:09:26 +0000 http://ppchero.com/google-blocked-5-5-billion-ads-in-2023-safety-report/ Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .

<p>The post Google ad safety report 2023: Google blocked 5.5 billion ads last year first appeared on PPC Hero.</p>

]]> Google change the meaning of “Top Ads” https://www.ppchero.com/google-change-the-meaning-of-top-ads/ Thu, 28 Mar 2024 00:14:04 +0000 http://ppchero.com/google-change-the-meaning-of-top-ads/ What is Top Ads in world of Google? well it’s changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search campaigns on Google this is the kind of tweak that’s easy to miss. Now Google’s […]

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]]> Google reveal their latest PMax Developer Guide https://www.ppchero.com/google-reveal-their-latest-pmax-developer-guide/ Sun, 24 Mar 2024 09:05:29 +0000 http://ppchero.com/google-reveal-their-latest-pmax-developer-guide/ As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads API website. Which should make it easier for you and your development team more easily […]

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]]> 5 Ways to Make the Best of the Five Latest Google Ads Features https://www.ppchero.com/5-ways-to-make-the-best-of-the-five-latest-google-ads-features/ Wed, 23 Nov 2022 13:15:00 +0000 http://ppchero.com/5-ways-to-make-the-best-of-the-five-latest-google-ads-features/ Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022.

<p>The post 5 Ways to Make the Best of the Five Latest Google Ads Features first appeared on PPC Hero.</p>

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