PPC Hero https://www.ppchero.com Mon, 09 Dec 2024 13:06:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Cross-Channel Attribution in 2025: Why Smart Marketers Are Tracking Less Data https://www.ppchero.com/cross-channel-attribution-in-2025-why-smart-marketers-are-tracking-less-data/ Mon, 09 Dec 2024 13:04:08 +0000 https://www.ppchero.com/?p=28259 Cross-channel attribution isn’t about chasing every click; it’s about asking the right questions. What’s really driving growth? Which touchpoints matter, and which don’t? In 2025, your competitive edge isn’t more data. It’s clarity. The attribution problem no one talks about Attribution is often framed as a math problem: allocate X% credit to each touchpoint. In […]

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]]> Digital Marketing Attribution Demystified: Can It Be Simple? https://www.ppchero.com/digital-marketing-attribution-demystified-can-it-be-simple/ Tue, 16 Jul 2024 11:08:23 +0000 http://ppchero.com/digital-marketing-attribution-demystified-can-it-be-simple/ Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other.  Accurate attribution measurement is essential for marketing efficiency and the company’s financial health. Proper lead attribution helps with budgeting and eliminates money leakages.  As the […]

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]]> What You Need To Learn About Attribution Models To Focus On The Right Channel https://www.ppchero.com/what-you-need-to-learn-about-attribution-models-to-focus-on-the-right-channel/ Wed, 26 May 2021 12:15:00 +0000 http://ppchero.com/what-you-need-to-learn-about-attribution-models-to-focus-on-the-right-channel/ Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.

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]]> Analytics: What Sources are Stealing Your Paid Revenue Attribution? https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ Wed, 17 Mar 2021 13:15:00 +0000 http://ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ “Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.

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]]> Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta) https://www.ppchero.com/why-google-ads-and-google-analytics-convs-dont-align/ Thu, 10 Sep 2020 12:15:00 +0000 http://ppchero.com/why-google-ads-and-google-analytics-convs-dont-align/ In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

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]]> Does Facebook post engagement drive sales? https://www.ppchero.com/does-facebook-post-engagement-drive-sales/ Fri, 10 Jul 2020 12:15:00 +0000 http://ppchero.com/does-facebook-post-engagement-drive-sales/ Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

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]]> Hero Conf London 2019 Speaker Recap: Milka Kramer https://www.ppchero.com/hero-conf-london-2019-speaker-recap-milka-kramer/ Mon, 25 Nov 2019 13:15:08 +0000 http://ppchero.com/hero-conf-london-2019-speaker-recap-milka-kramer/ Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

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]]> Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy https://www.ppchero.com/solve-attribution-woes-adjust-your-settings-and-expectations-for-a-more-comprehensive-marketing-strategy/ Thu, 10 Oct 2019 12:15:11 +0000 http://ppchero.com/solve-attribution-woes-adjust-your-settings-and-expectations-for-a-more-comprehensive-marketing-strategy/ Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

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]]> Stranger Things for Digital Marketing https://www.ppchero.com/stranger-things-for-digital-marketing/ Wed, 10 Jul 2019 12:15:57 +0000 http://ppchero.com/stranger-things-for-digital-marketing/ Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

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]]> How to Master Attribution for Easy Budget Planning https://www.ppchero.com/how-to-master-attribution-for-easy-budget-planning/ Mon, 14 May 2018 14:00:04 +0000 http://ppchero.com/how-to-master-attribution-for-easy-budget-planning/ In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

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