PPC Hero https://www.ppchero.com Mon, 25 Nov 2024 15:22:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions https://www.ppchero.com/create-new-chart-understanding-google-ads-new-charting-option-to-visualize-conversions/ Mon, 25 Nov 2024 15:22:01 +0000 https://www.ppchero.com/?p=28146 Google Ads has introduced a new feature under the Conversions tab called “Create new chart”, enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down […]

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]]> Google Ads Introduces “Conversation Started” Conversion Action https://www.ppchero.com/google-ads-introduces-conversation-started-conversion-action/ Thu, 21 Nov 2024 10:30:05 +0000 https://www.ppchero.com/?p=28137 Google Ads has introduced a new conversion action, “Conversation Started.” It is designed to track when users initiate conversations through message-based assets. This feature, categorized as a primary action under Google-hosted conversions, signals Google’s increasing focus on chat-based customer engagement. While the specifics of the rollout hint at integration with various messaging platforms, it appears […]

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]]> Low, Medium, High: Decoding Google Shopping Priority Settings https://www.ppchero.com/low-medium-high-decoding-google-shopping-priority-settings/ Fri, 13 Sep 2024 08:15:06 +0000 https://www.ppchero.com/?p=27367 Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but with different goals, budgets, or bidding strategies. The significance of priority settings lies in their […]

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]]> What is ‘End Customer Company Name’ and Why Does it Matter? https://www.ppchero.com/what-is-end-customer-company-name-and-why-does-it-matter/ Tue, 02 Jul 2024 13:43:12 +0000 http://ppchero.com/what-is-end-customer-company-name-and-why-does-it-matter/ In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system is the addition of the “End Customer Company Name” field when contacting support via email. […]

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]]> The Important Takeaways from Google I/O 2024 https://www.ppchero.com/the-important-takeaways-from-google-i-o-2024/ Tue, 28 May 2024 13:35:51 +0000 http://ppchero.com/the-important-takeaways-from-google-i-o-2024/ Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the key announcements and features unveiled during the event. Google Search Gets Smarter No surprises that […]

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