PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:09:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Ultimate Guide to Your Google Ads Account Structure https://www.ppchero.com/the-ultimate-guide-to-your-google-ads-account-structure/ Thu, 28 Nov 2024 11:56:54 +0000 https://www.ppchero.com/?p=28189 To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads’ complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step […]

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]]> The Ultimate Guide to Meta Advertising On Facebook & Instagram https://www.ppchero.com/the-ultimate-guide-to-meta-advertising-on-facebook-instagram/ Fri, 08 Nov 2024 12:21:43 +0000 https://www.ppchero.com/?p=27809 New to Meta advertising and feeling like you’ve landed in Oz? Don’t be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we’ll walk you through setting up winning campaigns, crafting ad creatives that pop, […]

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]]> The Ultimate Campaign Quality Assurance Checklist for 2024 https://www.ppchero.com/the-ultimate-campaign-qa-checklist/ Thu, 10 Oct 2024 07:45:00 +0000 http://ppchero.com/the-ultimate-campaign-qa-checklist/ Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

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]]> The Ultimate Guide to Retail Media Network Advertising https://www.ppchero.com/the-ultimate-guide-to-retail-media-network-advertising/ Thu, 25 Jul 2024 22:32:31 +0000 http://ppchero.com/the-ultimate-guide-to-retail-media-network-advertising/ Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail […]

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]]> The Ultimate Guide to Cookies & Marketing Consent Management Platforms https://www.ppchero.com/the-ultimate-guide-to-cookie-marketing-consent-management-platforms/ Fri, 14 Jun 2024 12:32:21 +0000 http://ppchero.com/the-ultimate-guide-to-cookie-marketing-consent-management-platforms/ Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent for data processing activities, particularly in the context of cookies and online tracking technologies. Overview […]

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]]> Ultimate Guide to Product Data Feed Management https://www.ppchero.com/ultimate-guide-to-product-data-feed-management/ Fri, 24 May 2024 12:37:50 +0000 http://ppchero.com/ultimate-guide-to-product-data-feed-management/ From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the […]

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]]> The Ultimate Guide to Click Fraud – How to Detect Click Fraud. https://www.ppchero.com/the-ultimate-guide-to-click-fraud/ Mon, 13 May 2024 09:27:28 +0000 http://ppchero.com/the-ultimate-guide-to-click-fraud/ Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine interest in the offer behind the click.  This deceptive practice drains advertising budgets and skews […]

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]]> The Ultimate Guide to Paid Marketing for B2B https://www.ppchero.com/the-ultimate-guide-to-paid-marketing-for-b2b/ Wed, 25 May 2022 12:15:00 +0000 http://ppchero.com/the-ultimate-guide-to-paid-marketing-for-b2b/ Paid social and pay-per-click advertising can be challenging, but it effectively promotes a business. This article will help you implement B2B marketing campaign strategies.

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]]> The Ultimate How-to Guide on Google Ads A/B Testing https://www.ppchero.com/ultimate-how-to-guide-on-google-ads-a-b-testing/ Mon, 09 May 2022 12:15:00 +0000 http://ppchero.com/ultimate-how-to-guide-on-google-ads-a-b-testing/ Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.

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]]> 12 Important PPC Trends To Watch In 2021 https://www.ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Thu, 19 Aug 2021 12:15:00 +0000 http://ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

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