PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:09:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Ultimate Guide to Product Data Feed Management https://www.ppchero.com/ultimate-guide-to-product-data-feed-management/ Fri, 24 May 2024 12:37:50 +0000 http://ppchero.com/ultimate-guide-to-product-data-feed-management/ From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the […]

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]]> August 2020 Updates to Paid Media Platforms https://www.ppchero.com/august-2020-updates-to-paid-media-platforms/ Mon, 31 Aug 2020 12:15:00 +0000 http://ppchero.com/august-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.

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]]> Has COVID-19 Affected Your PPC Accounts? https://www.ppchero.com/has-covid-19-infected-your-ppc-accounts/ Fri, 13 Mar 2020 12:15:00 +0000 http://ppchero.com/has-covid-19-infected-your-ppc-accounts/ A look at current and expected trends in PPC amidst the global virus outbreak.

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]]> February Updates to Paid Advertising Platforms https://www.ppchero.com/february-updates-to-paid-advertising-platforms/ Fri, 28 Feb 2020 13:15:00 +0000 http://ppchero.com/february-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

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]]> [Hero Academy Video] Product Audiences on Search and MSAN https://www.ppchero.com/hero-academy-video-product-audiences-on-search-and-msan/ Fri, 27 Dec 2019 12:45:00 +0000 http://ppchero.com/hero-academy-video-product-audiences-on-search-and-msan/ In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.

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]]> GMC Import Tool Now Available for Bing Shopping Campaigns https://www.ppchero.com/gmc-import-tool-now-available-for-bing-shopping-campaigns/ Wed, 06 Jun 2018 12:30:06 +0000 http://ppchero.com/gmc-import-tool-now-available-for-bing-shopping-campaigns/ Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.

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]]> New Features In Bing Ads To Get Excited About https://www.ppchero.com/new-features-in-bing-ads/ Tue, 30 Jan 2018 13:30:20 +0000 http://ppchero.com/new-features-in-bing-ads/ Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!

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]]> How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation https://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-2/ Wed, 08 Nov 2017 12:45:30 +0000 http://ppchero.com/how-to-better-organize-shopping-campaigns-part-2/ Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.

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]]> How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure https://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/ Fri, 13 Oct 2017 13:00:40 +0000 http://ppchero.com/how-to-better-organize-shopping-campaigns-part-1/ Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.

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]]> 7 Tips To Optimize Your Bing Shopping Campaign https://www.ppchero.com/7-tips-to-optimize-your-bing-shopping-campaign/ Thu, 04 May 2017 11:00:00 +0000 http://ppchero.com/7-tips-to-optimize-your-bing-shopping-campaign/ We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.

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