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Building Links to Your Website Using PPC

Thu, 05 Sep 2024 15:30:01 +0000

Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can be a useful tool for organic link building. The high-level process for using Google Ads […]

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Five Ways AI Can Improve Copywriting and PPC Performance

Sat, 31 Aug 2024 09:03:00 +0000

Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.

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Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach

Thu, 29 Aug 2024 11:39:02 +0000

Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze. No shift was more impactful than the addition of Shorts and In-Feed ads, cementing […]

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Localized Digital Advertising: Killer Strategies to Maximize Your ROI

Wed, 21 Aug 2024 17:27:17 +0000

The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return on investment (ROI) often lies in localization. Localized digital advertising involves tailoring marketing efforts to specific geographic regions, considering cultural nuances, […]

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Google guilty of possessing an illegal monopoly on search

Fri, 16 Aug 2024 11:40:17 +0000

A Washington D.C. judge last week found Google guilty of violating U.S. antitrust law and possessing an illegal monopoly over the search market. Over the course of the almost year-long trial, covered extensively by Stewart Dunlop for PPC Hero, the Justice Department revealed the myriad underhand methods Google has employed to enable it to become […]

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Digital ad regulators clamping down on high risk industries but should the platforms do more?

Thu, 08 Aug 2024 07:34:54 +0000

It should go without saying that if you’re in the business of promoting “certain types of products”, you need to be extra careful. Not sure what we mean? Count yourself lucky. We’re referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those […]

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Bringing AI & Contextual Targeting Together for Brand Safety

Mon, 29 Jul 2024 14:47:04 +0000

You’ve probably seen ads that feel weirdly correlated to what you’re reading or watching online. That is contextual advertising at work. This ad-based solution has evolved steadily amidst the ever-changing digital landscape, becoming an integral part of every advertiser’s arsenal. But there is much more to it than matching ads with their context. Brand safety […]

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The Ultimate Guide to Retail Media Network Advertising

Thu, 25 Jul 2024 22:32:31 +0000

Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail […]

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7 Emerging Trends in TikTok Ads

Thu, 11 Jul 2024 12:17:49 +0000

Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing social media platforms, TikTok has revolutionized how brands connect with their audiences. It distinguishes itself […]

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How to Run Effective Meta Ads for Software as a Service (Saas)

Wed, 10 Jul 2024 09:34:12 +0000

Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, […]

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