PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Advanced Google Ads Techniques To Master In 2024 https://www.ppchero.com/advanced-google-ads-techniques-to-master-in-2024/ Thu, 23 May 2024 12:47:29 +0000 http://ppchero.com/advanced-google-ads-techniques-to-master-in-2024/ We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips […]

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]]> Commercial Underpinning—The Secret Weapon to Ad Performance https://www.ppchero.com/commercial-underpinning-the-ad-performance-secret-weapon/ Wed, 08 May 2024 09:22:11 +0000 http://ppchero.com/commercial-underpinning-the-ad-performance-secret-weapon/ Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re struggling to keep up. Even falling behind at times. On the specialist side, there’s never […]

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]]> Competitor Monitoring: 7 ways to keep watch on the competition https://www.ppchero.com/competitor-monitoring-7-ways-to-keep-watch-on-the-competition/ Wed, 10 Apr 2024 13:56:24 +0000 http://ppchero.com/competitor-monitoring-7-ways-to-keep-watch-on-the-competition/ Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.

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]]> Lead Scoring: Definition and How to Calculate a Lead Score https://www.ppchero.com/lead-scoring-definition-and-how-to-calculate-a-lead-score/ Wed, 17 Aug 2022 12:15:00 +0000 http://ppchero.com/lead-scoring-definition-and-how-to-calculate-a-lead-score/ Lead scoring is crucial for identifying valuable prospects and generating more sales. Read more to learn what lead scoring is and how to calculate it.

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]]> CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization https://www.ppchero.com/cro-in-2022-a-beginners-guide-to-conversion-rate-optimization/ Wed, 27 Jul 2022 12:15:00 +0000 http://ppchero.com/cro-in-2022-a-beginners-guide-to-conversion-rate-optimization/ Need a beginner’s guide to conversion rate optimization? Read this post to find all that you need to know to get started with CRO and boost your conversions.

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]]> Retail Search is the New PPC https://www.ppchero.com/retail-search-is-the-new-ppc/ Tue, 28 Jun 2022 12:15:16 +0000 http://ppchero.com/retail-search-is-the-new-ppc/ “Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there.  Since then, Amazon Ads has caught up on both Meta […]

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]]> The Art and Science of PPC Account Structures https://www.ppchero.com/the-art-and-science-of-ppc-account-structures/ Fri, 10 Jun 2022 12:15:00 +0000 http://ppchero.com/the-art-and-science-of-ppc-account-structures/ CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.

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]]> Must-Read Guide for PPC for SaaS Marketing Strategy https://www.ppchero.com/must-read-guide-for-ppc-for-saas-marketing-strategy/ Mon, 06 Jun 2022 12:15:00 +0000 http://ppchero.com/must-read-guide-for-ppc-for-saas-marketing-strategy/ Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!

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]]> Custom Insights with Custom Columns https://www.ppchero.com/custom-insights-with-custom-columns/ Fri, 03 Jun 2022 12:15:00 +0000 http://ppchero.com/custom-insights-with-custom-columns/ Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.

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]]> B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know https://www.ppchero.com/b2b-vs-b2c-marketing-fundamental-differences-every-savvy-marketer-should-know/ Wed, 01 Jun 2022 12:15:00 +0000 http://ppchero.com/b2b-vs-b2c-marketing-fundamental-differences-every-savvy-marketer-should-know/ Analyzing B2B vs B2C marketing methodologies to understand key differences in their goals, target market, relationship building, and purchasing process.

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