PPC Hero

The Ultimate How-to Guide on Google Ads A/B Testing

katepriestman — Mon, 09 May 2022 12:15:00 +0000

Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.

The post The Ultimate How-to Guide on Google Ads A/B Testing first appeared on PPC Hero.

9 PPC Strategies You’ll Learn at Hero Conf London 2022

Ariana Lebedev — Thu, 05 May 2022 12:15:00 +0000

From A/B testing to measuring and tracking, these Hero Conf London 2022 sessions will help you optimize your marketing strategy.

The post 9 PPC Strategies You’ll Learn at Hero Conf London 2022 first appeared on PPC Hero.

From Beginner to Beginner: How to Best Manage your Marketing Budget

zachherndon — Thu, 07 Oct 2021 12:15:00 +0000

Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.

The post From Beginner to Beginner: How to Best Manage your Marketing Budget first appeared on PPC Hero.

Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

Binh An Nguyen — Thu, 12 Aug 2021 12:15:00 +0000

With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started.

The post Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI first appeared on PPC Hero.

Do Display URLs Matter in Paid Search?

Stephanie White — Tue, 15 Dec 2020 14:15:00 +0000

Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.

The post Do Display URLs Matter in Paid Search? first appeared on PPC Hero.

Ten Takeaways from the 2020 PPC Hero Summit

Alaina Thompson — Thu, 13 Feb 2020 12:15:00 +0000

Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.

The post Ten Takeaways from the 2020 PPC Hero Summit first appeared on PPC Hero.

Understanding & Addressing Concerns of Your Website Users

Samantha Kerr — Mon, 03 Feb 2020 13:15:00 +0000

If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action.

The post Understanding & Addressing Concerns of Your Website Users first appeared on PPC Hero.

Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]

Alaina Thompson — Wed, 15 Jan 2020 13:15:00 +0000

In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.

The post Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video] first appeared on PPC Hero.

Conversion Rate Optimization (CRO) for Beginners: 5 Resources

Alaina Thompson — Wed, 11 Sep 2019 12:00:16 +0000

Are you looking for ways to get more leads from your website? If so, conversion rate optimization (CRO) might be what you need. Here are 5 resources to get you started!

The post Conversion Rate Optimization (CRO) for Beginners: 5 Resources first appeared on PPC Hero.

RSAs vs. ETAs: Stop Comparing CTR

Andrew Harder — Wed, 17 Jul 2019 12:15:17 +0000

You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.

The post RSAs vs. ETAs: Stop Comparing CTR first appeared on PPC Hero.