PPC Hero

Six Dangers of Automation in Marketing

Luke Carlino — Mon, 25 Jul 2022 12:15:00 +0000

Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.

The post Six Dangers of Automation in Marketing first appeared on PPC Hero.

Google Ads Remarketing Step-By-Step

Briana Ogle — Mon, 11 Jan 2021 14:15:00 +0000

In this guide, we delve into key topics and give best practices based on experience and Google recommendations.

The post Google Ads Remarketing Step-By-Step first appeared on PPC Hero.

Video Remarketing: LinkedIn vs. YouTube

Danielle Gonzales — Tue, 16 Jun 2020 12:15:00 +0000

Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.

The post Video Remarketing: LinkedIn vs. YouTube first appeared on PPC Hero.

Discovery Campaigns As A Part Of Your Remarketing Funnel

Dan Rocklin — Mon, 11 May 2020 12:15:00 +0000

If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.

The post Discovery Campaigns As A Part Of Your Remarketing Funnel first appeared on PPC Hero.

Last Chance! Register now for the 2020 PPC Hero Summit

Jamie Newton — Tue, 11 Feb 2020 12:00:00 +0000

LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.

The post Last Chance! Register now for the 2020 PPC Hero Summit first appeared on PPC Hero.

Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey

Jamie Newton — Tue, 28 Jan 2020 12:45:17 +0000

Sessions 3 & 4 during the PPC Hero Summit will feature presenters DialogTech & MobileMonkey, as well as some of our own team members from Hanapin Marketing. Learn more about the sessions!

The post Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey first appeared on PPC Hero.

[Hero Academy Video] How and When to Use Negative Keywords

Jamie Newton — Mon, 27 Jan 2020 12:45:00 +0000

In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.

The post [Hero Academy Video] How and When to Use Negative Keywords first appeared on PPC Hero.

BREAKING: The 2020 PPC Hero Summit is on February 12th!

Jamie Newton — Tue, 14 Jan 2020 13:15:00 +0000

The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.

The post BREAKING: The 2020 PPC Hero Summit is on February 12th! first appeared on PPC Hero.

New Research! The State of PPC

Jamie Newton — Wed, 02 Oct 2019 11:45:16 +0000

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

The post New Research! The State of PPC first appeared on PPC Hero.

Amazon DSP – Taking over the Programmatic World

Bryan Gaynor — Thu, 30 May 2019 12:15:20 +0000

Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that mean for your Programmatic Strategy?

The post Amazon DSP – Taking over the Programmatic World first appeared on PPC Hero.