PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How To Get More Out Of Excel Solver https://www.ppchero.com/how-to-get-more-out-of-excel-solver/ Thu, 04 Mar 2021 13:15:27 +0000 http://ppchero.com/how-to-get-more-out-of-excel-solver/ Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.

<p>The post How To Get More Out Of Excel Solver first appeared on PPC Hero.</p>

]]> How to Automate Excel Solver https://www.ppchero.com/how-to-automate-excel-solver/ Thu, 21 Jan 2021 13:15:00 +0000 http://ppchero.com/how-to-automate-excel-solver/ In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

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]]> How Excel Macros Save Digital Marketers Time https://www.ppchero.com/how-excel-macros-save-digital-marketers-time/ Tue, 14 Apr 2020 12:15:00 +0000 http://ppchero.com/how-excel-macros-save-digital-marketers-time/ In this post, we’ll talk about the steps necessary to get your macro set up, where they are best applied in your daily PPC grind, and how they save time.

<p>The post How Excel Macros Save Digital Marketers Time first appeared on PPC Hero.</p>

]]> Hero Conf Austin Keynote Announcement!! https://www.ppchero.com/hero-conf-austin-keynote-announcement/ Thu, 20 Feb 2020 12:45:00 +0000 http://ppchero.com/hero-conf-austin-keynote-announcement/ Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London. See what his keynote's about.

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]]> Sheets & Excel Tips for PPC Newbies https://www.ppchero.com/sheets-excel-tips-for-ppc-newbies/ Tue, 18 Feb 2020 13:15:00 +0000 http://ppchero.com/sheets-excel-tips-for-ppc-newbies/ Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.

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]]> Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency https://www.ppchero.com/excel-masterclass-for-digital-marketers-3-sessions-to-supercharge-your-efficiency/ Thu, 16 Jan 2020 11:30:43 +0000 http://ppchero.com/excel-masterclass-for-digital-marketers-3-sessions-to-supercharge-your-efficiency/ This webinar will be a deep dive into Excel. The 3 mini-sessions are geared towards improving the way you work.

<p>The post Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency first appeared on PPC Hero.</p>

]]> A Deep Dive Into Advanced Pivot Tables for PPC https://www.ppchero.com/a-deep-dive-into-advanced-pivot-tables-for-ppc/ Mon, 13 Jan 2020 13:15:00 +0000 http://ppchero.com/a-deep-dive-into-advanced-pivot-tables-for-ppc/ A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.

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]]> Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation https://www.ppchero.com/excel-for-marketers-make-your-ppc-dashboards-dynamic-with-data-validation/ Sun, 08 Dec 2019 13:00:12 +0000 http://ppchero.com/excel-for-marketers-make-your-ppc-dashboards-dynamic-with-data-validation/ PPC dashboards are great for account managers, but they're even better if they're dynamic. In this post, I'll walk you through the steps to create a dynamic dashboard.

<p>The post Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation first appeared on PPC Hero.</p>

]]> How to Pivot Paid Search Data in Excel https://www.ppchero.com/how-to-pivot-paid-search-data-in-excel/ Mon, 11 Nov 2019 13:15:57 +0000 http://ppchero.com/how-to-pivot-paid-search-data-in-excel/ Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

<p>The post How to Pivot Paid Search Data in Excel first appeared on PPC Hero.</p>

]]> How to Forecast Spend Potential for Paid Social Campaigns [Free Tool] https://www.ppchero.com/how-to-forecast-spend-potential-for-paid-social-campaigns-free-tool/ Thu, 24 Oct 2019 12:15:58 +0000 http://ppchero.com/how-to-forecast-spend-potential-for-paid-social-campaigns-free-tool/ Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid social campaigns.

<p>The post How to Forecast Spend Potential for Paid Social Campaigns [Free Tool] first appeared on PPC Hero.</p>

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