PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 5 Tools to Find Your Audience on Paid Social Platforms https://www.ppchero.com/5-tools-to-find-your-audience-on-paid-social-platforms/ Thu, 19 Dec 2019 13:15:15 +0000 http://ppchero.com/5-tools-to-find-your-audience-on-paid-social-platforms/ These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.

<p>The post 5 Tools to Find Your Audience on Paid Social Platforms first appeared on PPC Hero.</p>

]]> How to Forecast Spend Potential for Paid Social Campaigns [Free Tool] https://www.ppchero.com/how-to-forecast-spend-potential-for-paid-social-campaigns-free-tool/ Thu, 24 Oct 2019 12:15:58 +0000 http://ppchero.com/how-to-forecast-spend-potential-for-paid-social-campaigns-free-tool/ Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid social campaigns.

<p>The post How to Forecast Spend Potential for Paid Social Campaigns [Free Tool] first appeared on PPC Hero.</p>

]]> Lean Six Sigma for Digital Marketing Managers https://www.ppchero.com/lean-six-sigma-for-digital-marketing-managers/ Mon, 16 Sep 2019 12:15:08 +0000 http://ppchero.com/lean-six-sigma-for-digital-marketing-managers/ See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers.

<p>The post Lean Six Sigma for Digital Marketing Managers first appeared on PPC Hero.</p>

]]> #Ham4PPC: A Tribute to Digital Marketing https://www.ppchero.com/ham4ppc-a-tribute-to-digital-marketing/ Thu, 11 Jul 2019 12:15:08 +0000 http://ppchero.com/ham4ppc-a-tribute-to-digital-marketing/ Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

<p>The post #Ham4PPC: A Tribute to Digital Marketing first appeared on PPC Hero.</p>

]]> 3 Alternative Paid Social Platforms to Diversify Your PPC Investment https://www.ppchero.com/3-paid-social-platforms-to-diversify-your-ppc-investment/ Wed, 15 May 2019 12:15:03 +0000 http://ppchero.com/3-paid-social-platforms-to-diversify-your-ppc-investment/ It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

<p>The post 3 Alternative Paid Social Platforms to Diversify Your PPC Investment first appeared on PPC Hero.</p>

]]> PPC Divination: Forecasting Uncertainty in Excel https://www.ppchero.com/ppc-divination-forecasting-uncertainty-in-excel/ Tue, 18 Dec 2018 12:30:33 +0000 http://ppchero.com/ppc-divination-forecasting-uncertainty-in-excel/ There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.

<p>The post PPC Divination: Forecasting Uncertainty in Excel first appeared on PPC Hero.</p>

]]> Finding Success Through A Shared Vision https://www.ppchero.com/finding-success-through-a-shared-vision/ Wed, 31 Oct 2018 11:30:47 +0000 http://ppchero.com/finding-success-through-a-shared-vision/ Hanapin Marketing is a Best Place to Work in Indiana and certified as a Great Place to Work® by Fortune. The secret? Close adherence to the Hanapin vision.

<p>The post Finding Success Through A Shared Vision first appeared on PPC Hero.</p>

]]> How To Build Custom Affinity Audiences In Old & New AdWords https://www.ppchero.com/how-to-build-custom-affinity-audiences-in-old-and-new-adwords/ Mon, 23 Oct 2017 11:45:11 +0000 http://ppchero.com/how-to-build-custom-affinity-audiences-in-old-and-new-adwords/ PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use.

<p>The post How To Build Custom Affinity Audiences In Old & New AdWords first appeared on PPC Hero.</p>

]]> 5 Tips to Write a Winning Hero Conf Speaker Pitch https://www.ppchero.com/how-to-write-a-winning-hero-conf-speaker-pitch/ Thu, 28 Sep 2017 16:00:15 +0000 http://ppchero.com/how-to-write-a-winning-hero-conf-speaker-pitch/ If you're hoping to secure a speaking slot at Hero Conf 2018, incorporating these 5 pitch-writing tips may provide the edge you need to seal that deal.

<p>The post 5 Tips to Write a Winning Hero Conf Speaker Pitch first appeared on PPC Hero.</p>

]]> A New Perspective For YouTube Advertising https://www.ppchero.com/a-new-perspective-for-youtube-advertising/ Mon, 10 Jul 2017 11:15:31 +0000 http://ppchero.com/a-new-perspective-for-youtube-advertising/ YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads.

<p>The post A New Perspective For YouTube Advertising first appeared on PPC Hero.</p>

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