PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:25:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Stay Up-To-Date on the Latest PPC Strategies! https://www.ppchero.com/are-you-staying-up-to-date-on-the-latest-ppc-strategies/ Sat, 14 Apr 2012 14:00:19 +0000 http://ppchero.com/are-you-staying-up-to-date-on-the-latest-ppc-strategies/ Only TWO more days until the most exciting paid search event of the year, which you can follow on Twitter via #HeroConf.  We’ll be kicking Hero Conf 2012 off Sunday evening with a networking event at the Osteria Pronto in the prestigious JW Marriott.  Monday, April 16, will be jam-packed with informative sessions brought by […]

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]]> Are You Ruining Your Results By Ignoring This Vital Aspect of PPC? https://www.ppchero.com/are-you-ruining-your-results-by-ignoring-this-vital-aspect-of-ppc/ Thu, 12 Apr 2012 13:00:15 +0000 http://ppchero.com/are-you-ruining-your-results-by-ignoring-this-vital-aspect-of-ppc/ One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention.  This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue.  So how […]

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]]> The One Tip That Will Save Your PPC Management Career https://www.ppchero.com/the-one-tip-that-will-save-your-ppc-career/ Thu, 05 Apr 2012 13:00:35 +0000 http://ppchero.com/the-one-tip-that-will-save-your-ppc-career/ I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible.  John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager.  Watch/ read the interview below for John’s full explanation. But first… Hero […]

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]]> Interview with Lisa Raehsler: PPC, Display, and Ecommerce https://www.ppchero.com/interview-with-lisa-raehsler-ppc-display-and-ecommerce/ Thu, 29 Mar 2012 13:00:07 +0000 http://ppchero.com/interview-with-lisa-raehsler-ppc-display-and-ecommerce/ This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co.  Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There are a couple great offers still available that will save you money on Hero Conf […]

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]]> Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies https://www.ppchero.com/interview-with-matt-van-wagner-slugs-ppc-tools-and-small-business-strategies/ Thu, 22 Mar 2012 13:00:35 +0000 http://ppchero.com/interview-with-matt-van-wagner-slugs-ppc-tools-and-small-business-strategies/ Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting “Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets” at Hero Conf on April 16-17, 2012 in Indianapolis, IN. Matt will also be moderating a panel on […]

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]]> If Adventure Has a Name… It Must Be Hero Conf! https://www.ppchero.com/if-adventure-has-a-name-it-must-be-hero-conf/ Mon, 19 Mar 2012 13:00:17 +0000 http://ppchero.com/if-adventure-has-a-name-it-must-be-hero-conf/ The early bird registration deadline for Hero Conf has been extended until March 23!   This will buy you time if you need a few extra days to convince your boss with our Justify Your Trip letter, or to work a Hero Conf sponsorship into your budget. Hero Conf has an awesome line-up of sessions by […]

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]]> Interview with Bethany Bey https://www.ppchero.com/interview-with-bethany-bey/ Thu, 15 Mar 2012 13:00:44 +0000 http://ppchero.com/interview-with-bethany-bey/ Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life. I attended Indiana University (go Hoosiers!) from 2004-2008 and got my degree in Marketing and […]

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]]> Mobile Growth and Utilization https://www.ppchero.com/mobile-growth-and-utilization/ Fri, 09 Mar 2012 14:00:07 +0000 http://ppchero.com/mobile-growth-and-utilization/ Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for […]

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]]> Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!) https://www.ppchero.com/interview-with-matt-lawson-and-last-chance-for-hero-conf-early-bird-discount/ Thu, 08 Mar 2012 14:00:44 +0000 http://ppchero.com/interview-with-matt-lawson-and-last-chance-for-hero-conf-early-bird-discount/ Don’t forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount!  Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. […]

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]]> Early Bird Deadline Ends Friday for the One Event To Rule Them All! https://www.ppchero.com/early-bird-deadline-ends-friday-for-the-one-event-to-rule-them-all/ Mon, 05 Mar 2012 14:00:16 +0000 http://ppchero.com/early-bird-deadline-ends-friday-for-the-one-event-to-rule-them-all/ The last early bird deadline ends Friday, March 9, 2012, for my preciousss… Hero Conf.  Register now for Hero Conf to save $150 on the general pass, and $190 on the conference + workshop combo! Space is filling quickly for this solely paid search event on April 16-17, 2012, in Indianapolis.  For more information, check […]

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