PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:25:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 PPC Myth Busters- Webinar! https://www.ppchero.com/ppc-myth-busters-webinar/ Fri, 27 Jul 2012 17:00:54 +0000 http://ppchero.com/ppc-myth-busters-webinar/ There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it to the masses, or just from misconceptions about stuff that we’ve never even actually tried. August's webinar will set the record straight! Register here!

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]]> Benefits of a Paid Search Audit- Webinar Recording https://www.ppchero.com/benefits-of-a-paid-search-audit-webinar-recording/ Thu, 26 Jul 2012 14:30:32 +0000 http://ppchero.com/benefits-of-a-paid-search-audit-webinar-recording/ We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as […]

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]]> Are PPC Ads Beating Organic Listings for Clicks? https://www.ppchero.com/is-ppc-beating-organic-listings/ Sat, 21 Jul 2012 17:00:50 +0000 http://ppchero.com/is-ppc-beating-organic-listings/ You’ve heard it before- “I never click sponsored ads.” I’ll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these paid sections more prominent and more engaging, I’m sure you’re curious as to how well […]

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]]> Heroview- Common PPC Blunders and Tips to Avoid Them https://www.ppchero.com/heroview-common-ppc-blunders/ Thu, 19 Jul 2012 19:12:09 +0000 http://ppchero.com/heroview-common-ppc-blunders/ Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re really excited to have you with us today, Jeff! Thanks for joining PPC Hero! Jeff: […]

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]]> The 20-Minute PPC Work Week https://www.ppchero.com/the-20-minute-ppc-work-week/ Thu, 12 Jul 2012 00:00:50 +0000 http://ppchero.com/the-20-minute-ppc-work-week/ Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything else, or an agency employee with new accounts hitting your desk regularly- we get it! […]

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]]> Guide to Google AdWords for Small Businesses https://www.ppchero.com/guide-to-google-adwords-for-small-businesses/ Sun, 01 Jul 2012 14:00:20 +0000 http://ppchero.com/guide-to-google-adwords-for-small-businesses/ Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly. Luckily, our friends at Distilled have created an awesome guide for small businesses to succeed […]

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]]> Why and How You Should Conduct a PPC Account Audit https://www.ppchero.com/why-and-how-you-should-conduct-a-ppc-account-audit/ Fri, 29 Jun 2012 18:00:05 +0000 http://ppchero.com/why-and-how-you-should-conduct-a-ppc-account-audit/ No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning, our next webinar will help you focus in on the variety of different tools, reports, […]

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]]> Heroview- How to Avoid Intrusive Remarketing https://www.ppchero.com/how-to-avoid-intrusive-remarketing/ Fri, 29 Jun 2012 14:00:57 +0000 http://ppchero.com/how-to-avoid-intrusive-remarketing/ We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, […]

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]]> Our Top 25 Most Influential PPC Experts List: The Methodology https://www.ppchero.com/top-25-ppc-experts-the-methodology/ Wed, 20 Jun 2012 14:00:09 +0000 http://ppchero.com/top-25-ppc-experts-the-methodology/ A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is to generate conversation among our peers, and that’s exactly what happened. Because this post generated […]

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]]> PPC Hero for Best PPC Blog- Please Vote! https://www.ppchero.com/ppc-hero-for-readers-choice-award/ Thu, 14 Jun 2012 22:00:39 +0000 http://ppchero.com/ppc-hero-for-readers-choice-award/ Thanks to our loyal readers, PPC Hero has been nominated for the MarketingSherpa Readers’ Choice award for Best PPC Blog! We are now a finalist, so please take a moment and vote for us here. Voting ends at midnight on Monday, June 18th, and you can vote daily! We appreciate all of our readers out […]

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