PPC Hero

When To Consider Doing A Merger

Pat East — Wed, 13 Apr 2016 07:45:41 +0000

I’m considering merging my business with a guy who I think is doing good things in the space, who is basically in a similar position, but has a bit more of a platform to work with (website, lead flow, etc), which I do not.

The post When To Consider Doing A Merger first appeared on PPC Hero.

Dissecting PPC Agency Pricing Models, Part 3 of 3

Pat East — Wed, 26 Aug 2015 11:45:26 +0000

Check out the third and final installment in my dissecting PPC agency pricing models series.

The post Dissecting PPC Agency Pricing Models, Part 3 of 3 first appeared on PPC Hero.

Dissecting PPC Agency Pricing Models, Part 2 Of 3

Pat East — Wed, 12 Aug 2015 16:00:04 +0000

This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees.

The post Dissecting PPC Agency Pricing Models, Part 2 Of 3 first appeared on PPC Hero.

Dissecting PPC Agency Pricing Models

Pat East — Wed, 29 Jul 2015 11:45:48 +0000

This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.

The post Dissecting PPC Agency Pricing Models first appeared on PPC Hero.

Hero Conf’s First Speaker Diversity Report

Pat East — Mon, 13 Jul 2015 16:15:36 +0000

With a nod to SMX’s inaugural Gender Diversity Report, here’s a look at the breakdown of speakers for Hero Conf 2015 in Portland:

The post Hero Conf’s First Speaker Diversity Report first appeared on PPC Hero.

Reassessing The Classical Definition Of ROI

Pat East — Wed, 24 Jun 2015 11:45:01 +0000

This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.

The post Reassessing The Classical Definition Of ROI first appeared on PPC Hero.

Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC

Pat East — Wed, 20 May 2015 11:45:46 +0000

This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.

The post Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC first appeared on PPC Hero.

When You Should Charge For PPC Audits – AKA How To Land A New Client

Pat East — Wed, 22 Apr 2015 11:45:35 +0000

This post will go through the ins and outs of offering paid audits and how to think about whether or not it’s right for your agency.

The post When You Should Charge For PPC Audits – AKA How To Land A New Client first appeared on PPC Hero.

Should You Specialize To Grow Your Agency? And, An Introduction To VINS.

Pat East — Tue, 21 Apr 2015 11:45:54 +0000

You should specialize to grow your business. The longer answer is that the amount of your business that you specialize in depends.

The post Should You Specialize To Grow Your Agency? And, An Introduction To VINS. first appeared on PPC Hero.

When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth

Pat East — Mon, 20 Apr 2015 11:45:36 +0000

This post will go into my thought process about the concept of when to draw the line with a prospect and tell them no.

The post When To Draw The Line With Prospects – Also Known As When To Choose Sanity Over Growth first appeared on PPC Hero.