PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Ecommerce Ad Updates You Should Know As We Approach Q4 https://www.ppchero.com/ecommerce-ad-updates-you-should-know-as-we-approach-q4/ Tue, 22 Sep 2020 12:15:00 +0000 http://ppchero.com/ecommerce-ad-updates-you-should-know-as-we-approach-q4/ This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.

<p>The post Ecommerce Ad Updates You Should Know As We Approach Q4 first appeared on PPC Hero.</p>

]]> When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC https://www.ppchero.com/when-surprisingly-good-performance-leads-to-tough-questions-about-the-value-of-ppc/ Mon, 18 May 2020 12:15:00 +0000 http://ppchero.com/when-surprisingly-good-performance-leads-to-tough-questions-about-the-value-of-ppc/ Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

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]]> Close Variants Diluting Match Types – What You Should Know https://www.ppchero.com/close-variants-diluting-match-types-what-you-should-know/ Tue, 20 Aug 2019 12:15:17 +0000 http://ppchero.com/close-variants-diluting-match-types-what-you-should-know/ Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.

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]]> How I Lowered Brand CPA By 90% While Increasing Conversions https://www.ppchero.com/how-i-lowered-brand-cpa-by-90-while-increasing-conversions/ Thu, 06 Jun 2019 12:15:39 +0000 http://ppchero.com/how-i-lowered-brand-cpa-by-90-while-increasing-conversions/ By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.

<p>The post How I Lowered Brand CPA By 90% While Increasing Conversions first appeared on PPC Hero.</p>

]]> New Interface, New Syntax: Automating Rules in Google Ads https://www.ppchero.com/using-automated-rules-in-google-ads/ Thu, 27 Sep 2018 12:45:48 +0000 http://ppchero.com/using-automated-rules-in-google-ads/ Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.

<p>The post New Interface, New Syntax: Automating Rules in Google Ads first appeared on PPC Hero.</p>

]]> Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns https://www.ppchero.com/promotion-extensions-a-quick-and-easy-boost-for-ecommerce-ppc-campaigns/ Wed, 15 Nov 2017 15:01:34 +0000 http://ppchero.com/promotion-extensions-a-quick-and-easy-boost-for-ecommerce-ppc-campaigns/ Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.

<p>The post Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns first appeared on PPC Hero.</p>

]]> How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation https://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-2/ Wed, 08 Nov 2017 12:45:30 +0000 http://ppchero.com/how-to-better-organize-shopping-campaigns-part-2/ Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.

<p>The post How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation first appeared on PPC Hero.</p>

]]> How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure https://www.ppchero.com/how-to-better-organize-shopping-campaigns-part-1/ Fri, 13 Oct 2017 13:00:40 +0000 http://ppchero.com/how-to-better-organize-shopping-campaigns-part-1/ Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.

<p>The post How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure first appeared on PPC Hero.</p>

]]> A PPC Account Manager’s Checklist https://www.ppchero.com/a-ppc-account-managers-checklist/ Fri, 11 Aug 2017 11:45:05 +0000 http://ppchero.com/a-ppc-account-managers-checklist/ Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.

<p>The post A PPC Account Manager’s Checklist first appeared on PPC Hero.</p>

]]> Your Facebook Ads Are Working – Here’s How To Prove It https://www.ppchero.com/facebook-is-working-using-google-analytics-attribution-to-show-fb-value/ Tue, 18 Jul 2017 11:30:50 +0000 http://ppchero.com/facebook-is-working-using-google-analytics-attribution-to-show-fb-value/ Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.

<p>The post Your Facebook Ads Are Working – Here’s How To Prove It first appeared on PPC Hero.</p>

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