PPC Hero

A Letter to New Digital Marketers

helenaimthurn — Tue, 29 Jun 2021 12:15:00 +0000

Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist.

The post A Letter to New Digital Marketers first appeared on PPC Hero.

So, You’re Taking over An Account. What Next?

Daniel O'Donnell — Wed, 06 Jan 2021 14:15:00 +0000

Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.

The post So, You’re Taking over An Account. What Next? first appeared on PPC Hero.

Align Your B2B Digital Marketing Strategy With The Sales Team

Margaret Hoffman — Mon, 21 Dec 2020 14:15:00 +0000

One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.

The post Align Your B2B Digital Marketing Strategy With The Sales Team first appeared on PPC Hero.

Thinking Simply About Ad Campaign Design

Chadd Powell — Mon, 23 Nov 2020 14:15:00 +0000

One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.

The post Thinking Simply About Ad Campaign Design first appeared on PPC Hero.

4 Pillars of Paid Media Growth

Andrew Harder — Mon, 09 Nov 2020 14:15:00 +0000

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

The post 4 Pillars of Paid Media Growth first appeared on PPC Hero.

The Holiday Landscape for Travel: Make Every PPC Dollar Count

Chloe Pascoe — Thu, 05 Nov 2020 14:15:00 +0000

More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.

The post The Holiday Landscape for Travel: Make Every PPC Dollar Count first appeared on PPC Hero.

How Will Google Ads Limiting Search Terms Affect Account Managers?

Jack Pendergast — Thu, 08 Oct 2020 12:15:00 +0000

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

The post How Will Google Ads Limiting Search Terms Affect Account Managers? first appeared on PPC Hero.

New LinkedIn Ads Features Every B2B Advertiser Should Know

Bahador Jamshidi — Tue, 25 Aug 2020 12:15:00 +0000

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

The post New LinkedIn Ads Features Every B2B Advertiser Should Know first appeared on PPC Hero.

COVID-19: Will Paid Media Ever Be the Same Again?

Briana Ogle — Thu, 20 Aug 2020 14:45:00 +0000

COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.

The post COVID-19: Will Paid Media Ever Be the Same Again? first appeared on PPC Hero.

3 Areas Of Digital Advertising That Are STILL Problematic

Marc Enokou — Mon, 17 Aug 2020 12:15:00 +0000

Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.

The post 3 Areas Of Digital Advertising That Are STILL Problematic first appeared on PPC Hero.