PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 12 Important PPC Trends To Watch In 2021 https://www.ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Thu, 19 Aug 2021 12:15:00 +0000 http://ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

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]]> Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month https://www.ppchero.com/despite-facebook-boycotts-81-of-survey-respondents-were-advertising-in-the-platform-last-month/ Tue, 14 Jul 2020 12:15:00 +0000 http://ppchero.com/despite-facebook-boycotts-81-of-survey-respondents-were-advertising-in-the-platform-last-month/ We’ve been tracking COVID-19’s impact on the paid media industry. Get insights on where paid media dollars are being invested and predictions for next month.

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]]> How has COVID-19 Impacted Your Paid Media in June? https://www.ppchero.com/how-has-covid-19-impacted-your-paid-media-in-june/ Wed, 01 Jul 2020 12:15:00 +0000 http://ppchero.com/how-has-covid-19-impacted-your-paid-media-in-june/ Fill out a short survey to help the digital marketing community understand COVID-19's impact on paid media and access the dashboard to see the results.

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]]> Introducing: Paid Media Pulse COVID-19 Dashboard https://www.ppchero.com/introducing-paid-media-pulse-covid-19-dashboard/ Tue, 19 May 2020 11:15:45 +0000 http://ppchero.com/introducing-paid-media-pulse-covid-19-dashboard/ We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.

<p>The post Introducing: Paid Media Pulse COVID-19 Dashboard first appeared on PPC Hero.</p>

]]> Travel Searches Are Surging: Time To Relaunch PPC https://www.ppchero.com/travel-searches-are-surging-time-to-relaunch-ppc/ Tue, 05 May 2020 12:15:00 +0000 http://ppchero.com/travel-searches-are-surging-time-to-relaunch-ppc/ Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.

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]]> New Release! Paid Advertising Trends for Ecommerce Marketers https://www.ppchero.com/new-release-paid-advertising-trends-for-ecommerce-marketers/ Wed, 22 Jan 2020 12:45:00 +0000 http://ppchero.com/new-release-paid-advertising-trends-for-ecommerce-marketers/ Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.

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]]> New Release! Paid Advertising Trends for Travel and Tourism Marketers https://www.ppchero.com/new-release-paid-advertising-trends-for-travel-and-tourism-marketers/ Tue, 19 Nov 2019 12:45:53 +0000 http://ppchero.com/new-release-paid-advertising-trends-for-travel-and-tourism-marketers/ In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan.

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]]> New Research! The State of PPC https://www.ppchero.com/new-research-the-state-of-ppc-2/ Wed, 02 Oct 2019 11:45:16 +0000 http://ppchero.com/new-research-the-state-of-ppc-2/ In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

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]]> Google Speed Update – What It Means & The PPC Impact https://www.ppchero.com/how-the-google-speed-update-impacts-ppc/ Thu, 19 Jul 2018 12:40:21 +0000 http://ppchero.com/how-the-google-speed-update-impacts-ppc/ The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.

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]]> The State of Paid Social 2017 https://www.ppchero.com/the-state-of-paid-social-2017/ Wed, 12 Jul 2017 14:00:15 +0000 http://ppchero.com/the-state-of-paid-social-2017/ We're excited to roll out our first ever State of Paid Social! In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.

<p>The post The State of Paid Social 2017 first appeared on PPC Hero.</p>

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