PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 10 Ways Machine Learning Can Transform Your Business https://www.ppchero.com/10-ways-machine-learning-can-transform-your-business/ Tue, 29 Nov 2022 13:15:00 +0000 http://ppchero.com/10-ways-machine-learning-can-transform-your-business/ Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, […]

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]]> Why You Can’t Afford to Ignore Responsive Display Ads https://www.ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Fri, 15 Apr 2022 12:15:00 +0000 http://ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?

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]]> What strategic moves are agency leaders making in 2021/22? https://www.ppchero.com/strategic-agency-leaders-2021/ Mon, 11 Oct 2021 12:15:00 +0000 http://ppchero.com/strategic-agency-leaders-2021/ Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!

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]]> 12 Important PPC Trends To Watch In 2021 https://www.ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Thu, 19 Aug 2021 12:15:00 +0000 http://ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

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]]> How to Enhance Your PPC System with Artificial Intelligence https://www.ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ Wed, 11 Aug 2021 12:15:00 +0000 http://ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.

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]]> Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers https://www.ppchero.com/sessions-7-8-at-the-ppc-hero-summit-feature-optmyzr-and-hanapin-speakers/ Fri, 07 Feb 2020 12:45:00 +0000 http://ppchero.com/sessions-7-8-at-the-ppc-hero-summit-feature-optmyzr-and-hanapin-speakers/ The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet?

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]]> 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns https://www.ppchero.com/4-ways-youre-not-utilising-ai-properly-in-your-ppc-campaigns/ Fri, 17 Jan 2020 13:15:00 +0000 http://ppchero.com/4-ways-youre-not-utilising-ai-properly-in-your-ppc-campaigns/ AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here.

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]]> Will Google Address Advertisers’ Transparency Concerns? https://www.ppchero.com/will-google-address-advertisers-transparency-concerns/ Fri, 15 Nov 2019 12:45:22 +0000 http://ppchero.com/will-google-address-advertisers-transparency-concerns/ Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.

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]]> New Research! The State of PPC https://www.ppchero.com/new-research-the-state-of-ppc-2/ Wed, 02 Oct 2019 11:45:16 +0000 http://ppchero.com/new-research-the-state-of-ppc-2/ In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

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]]> Thriving in an AI World: Tips for PPC Professionals https://www.ppchero.com/thriving-in-an-ai-world-tips-for-ppc-professionals/ Mon, 12 Aug 2019 11:00:24 +0000 http://ppchero.com/thriving-in-an-ai-world-tips-for-ppc-professionals/ Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team. Save your seat today!

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