PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 What strategic moves are agency leaders making in 2021/22? https://www.ppchero.com/strategic-agency-leaders-2021/ Mon, 11 Oct 2021 12:15:00 +0000 http://ppchero.com/strategic-agency-leaders-2021/ Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!

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]]> Privacy Issues And The Return Of Branding https://www.ppchero.com/privacy-issues-and-the-return-of-branding/ Wed, 01 Sep 2021 12:15:00 +0000 http://ppchero.com/privacy-issues-and-the-return-of-branding/ Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.

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]]> 12 Important PPC Trends To Watch In 2021 https://www.ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Thu, 19 Aug 2021 12:15:00 +0000 http://ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

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]]> How to Enhance Your PPC System with Artificial Intelligence https://www.ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ Wed, 11 Aug 2021 12:15:00 +0000 http://ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.

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]]> Save Time & Increase Performance Through Bid & Budget Automation https://www.ppchero.com/save-time-increase-performance-through-bid-budget-automation/ Mon, 12 May 2014 16:46:55 +0000 http://ppchero.com/save-time-increase-performance-through-bid-budget-automation/ Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s […]

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]]> Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More https://www.ppchero.com/step-inside-adwords-latest-updates-with-ui-tools-app-ads-and-more/ Tue, 22 Apr 2014 18:41:08 +0000 http://ppchero.com/step-inside-adwords-latest-updates-with-ui-tools-app-ads-and-more/ For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn’t live up […]

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