PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Most Expensive Keywords For 2022 https://www.ppchero.com/the-most-expensive-keywords-for-2022/ Mon, 07 Mar 2022 13:15:00 +0000 http://ppchero.com/the-most-expensive-keywords-for-2022/ These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.

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]]> 8 Key PPC Marketing Metrics to track in 2021 https://www.ppchero.com/8-key-ppc-marketing-metrics-to-track-in-2021/ Thu, 02 Sep 2021 12:15:00 +0000 http://ppchero.com/8-key-ppc-marketing-metrics-to-track-in-2021/ Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.

<p>The post 8 Key PPC Marketing Metrics to track in 2021 first appeared on PPC Hero.</p>

]]> Keyword Match Types – Segment or Consolidate? https://www.ppchero.com/keyword-match-types-segment-or-consolidate/ Fri, 28 May 2021 12:15:00 +0000 http://ppchero.com/keyword-match-types-segment-or-consolidate/ In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.

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]]> How to Avoid Keyword Cannibalization in Your Next Marketing Campaign https://www.ppchero.com/how-to-avoid-keyword-cannibalization-in-your-next-marketing-campaign/ Fri, 07 May 2021 12:15:00 +0000 http://ppchero.com/how-to-avoid-keyword-cannibalization-in-your-next-marketing-campaign/ Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article.

<p>The post How to Avoid Keyword Cannibalization in Your Next Marketing Campaign first appeared on PPC Hero.</p>

]]> BMM Keywords are Dead: Google Ads Latest Update https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Fri, 05 Feb 2021 15:22:24 +0000 http://ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

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]]> The Great Brand Keyword Debate: What You Need To Consider https://www.ppchero.com/the-great-brand-keyword-debate-what-you-need-to-consider/ Fri, 06 Sep 2019 12:15:32 +0000 http://ppchero.com/the-great-brand-keyword-debate-what-you-need-to-consider/ We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it is allowed and has strategic advantages.

<p>The post The Great Brand Keyword Debate: What You Need To Consider first appeared on PPC Hero.</p>

]]> How I Lowered Brand CPA By 90% While Increasing Conversions https://www.ppchero.com/how-i-lowered-brand-cpa-by-90-while-increasing-conversions/ Thu, 06 Jun 2019 12:15:39 +0000 http://ppchero.com/how-i-lowered-brand-cpa-by-90-while-increasing-conversions/ By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.

<p>The post How I Lowered Brand CPA By 90% While Increasing Conversions first appeared on PPC Hero.</p>

]]> Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis https://www.ppchero.com/scroll-scale-save-using-seo-data-for-smarter-search-query-analysis/ Thu, 28 Mar 2019 13:44:44 +0000 http://ppchero.com/scroll-scale-save-using-seo-data-for-smarter-search-query-analysis/ There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.

<p>The post Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis first appeared on PPC Hero.</p>

]]> How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation https://www.ppchero.com/how-we-increased-conversion-rate-by-24-through-campaign-match-type-segmentation/ Wed, 27 Feb 2019 13:15:48 +0000 http://ppchero.com/how-we-increased-conversion-rate-by-24-through-campaign-match-type-segmentation/ Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!

<p>The post How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation first appeared on PPC Hero.</p>

]]> Google Is Getting Rid Of Average Position! https://www.ppchero.com/google-is-getting-rid-of-average-position/ Tue, 26 Feb 2019 16:16:46 +0000 http://ppchero.com/google-is-getting-rid-of-average-position/ Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.

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