PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Custom Insights with Custom Columns https://www.ppchero.com/custom-insights-with-custom-columns/ Fri, 03 Jun 2022 12:15:00 +0000 http://ppchero.com/custom-insights-with-custom-columns/ Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.

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]]> 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 https://www.ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Tue, 24 May 2022 12:15:00 +0000 http://ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.

<p>The post 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 first appeared on PPC Hero.</p>

]]> Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List https://www.ppchero.com/google-tag-manager-performance-tracking/ Fri, 11 Feb 2022 13:15:00 +0000 http://ppchero.com/google-tag-manager-performance-tracking/ Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.

<p>The post Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List first appeared on PPC Hero.</p>

]]> Changes to BMM keywords – What we have seen so far and tips for 2022 https://www.ppchero.com/bmm-keyword-tips-for-2022/ Mon, 31 Jan 2022 13:15:00 +0000 http://ppchero.com/bmm-keyword-tips-for-2022/ Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.

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]]> Five Major Updates in Google Ads You Must Know as a Digital Marketer https://www.ppchero.com/5-major-google-ads-updates-to-know/ Mon, 06 Dec 2021 13:15:00 +0000 http://ppchero.com/5-major-google-ads-updates-to-know/ Be on the lookout for these Google Ads updates. Learn how to apply advanced marketing strategies for your next Google ads campaign optimization.

<p>The post Five Major Updates in Google Ads You Must Know as a Digital Marketer first appeared on PPC Hero.</p>

]]> Don’t Need to Panic Over Sunsetting ETAs https://www.ppchero.com/sunsetting-etas/ Thu, 04 Nov 2021 12:15:00 +0000 http://ppchero.com/sunsetting-etas/ By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?

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]]> December 2020 Updates to Paid Media Platforms https://www.ppchero.com/december-2020-updates-to-paid-media-platforms/ Thu, 31 Dec 2020 14:15:00 +0000 http://ppchero.com/december-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.

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]]> February Updates to Paid Advertising Platforms https://www.ppchero.com/february-updates-to-paid-advertising-platforms/ Fri, 28 Feb 2020 13:15:00 +0000 http://ppchero.com/february-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

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]]> The 2017 Guide to Google AdWords https://www.ppchero.com/the-2017-guide-to-google-adwords/ Wed, 09 Aug 2017 14:00:14 +0000 http://ppchero.com/the-2017-guide-to-google-adwords/ In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!

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]]> AdWords Editor 12: Everything You Need To Know https://www.ppchero.com/adwords-editor-12-everything-you-need-to-know/ Thu, 06 Jul 2017 11:30:46 +0000 http://ppchero.com/adwords-editor-12-everything-you-need-to-know/ AdWords Editor 12 is here. Read all about the new features, improvements, and more!

<p>The post AdWords Editor 12: Everything You Need To Know first appeared on PPC Hero.</p>

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