PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Important Takeaways from Google I/O 2024 https://www.ppchero.com/the-important-takeaways-from-google-i-o-2024/ Tue, 28 May 2024 13:35:51 +0000 http://ppchero.com/the-important-takeaways-from-google-i-o-2024/ Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the key announcements and features unveiled during the event. Google Search Gets Smarter No surprises that […]

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]]> Changes to BMM keywords – What we have seen so far and tips for 2022 https://www.ppchero.com/bmm-keyword-tips-for-2022/ Mon, 31 Jan 2022 13:15:00 +0000 http://ppchero.com/bmm-keyword-tips-for-2022/ Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.

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]]> Don’t Need to Panic Over Sunsetting ETAs https://www.ppchero.com/sunsetting-etas/ Thu, 04 Nov 2021 12:15:00 +0000 http://ppchero.com/sunsetting-etas/ By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?

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]]> Google Is Retiring tCPA and tROAS Bidding Strategies https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ Wed, 10 Mar 2021 12:05:00 +0000 http://ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively.

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]]> December 2020 Updates to Paid Media Platforms https://www.ppchero.com/december-2020-updates-to-paid-media-platforms/ Thu, 31 Dec 2020 14:15:00 +0000 http://ppchero.com/december-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.

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]]> November 2020 Updates to Paid Media Platforms https://www.ppchero.com/november-2020-updates-to-paid-media-platforms/ Fri, 04 Dec 2020 13:15:00 +0000 http://ppchero.com/november-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.

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]]> October 2020 Updates to Paid Media Platforms https://www.ppchero.com/october-2020-updates-to-paid-media-platforms/ Thu, 29 Oct 2020 12:15:00 +0000 http://ppchero.com/october-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.

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]]> February Updates to Paid Advertising Platforms https://www.ppchero.com/february-updates-to-paid-advertising-platforms/ Fri, 28 Feb 2020 13:15:00 +0000 http://ppchero.com/february-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

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]]> Fall 2019 Updates to Google Merchant Center https://www.ppchero.com/fall-2019-updates-to-google-merchant-center/ Wed, 09 Oct 2019 12:15:54 +0000 http://ppchero.com/fall-2019-updates-to-google-merchant-center/ Get a recap of the Fall 2019 updates to Google Merchant Center including updated diagnostics, design, navigation, and much more. 

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]]> August Updates to Paid Advertising Platforms https://www.ppchero.com/august-updates-to-paid-advertising-platforms/ Thu, 29 Aug 2019 12:00:16 +0000 http://ppchero.com/august-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

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