PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Google ad safety report 2023: Google blocked 5.5 billion ads last year https://www.ppchero.com/google-blocked-5-5-billion-ads-in-2023-safety-report/ Sat, 30 Mar 2024 10:09:26 +0000 http://ppchero.com/google-blocked-5-5-billion-ads-in-2023-safety-report/ Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .

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]]> Google change the meaning of “Top Ads” https://www.ppchero.com/google-change-the-meaning-of-top-ads/ Thu, 28 Mar 2024 00:14:04 +0000 http://ppchero.com/google-change-the-meaning-of-top-ads/ What is Top Ads in world of Google? well it’s changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search campaigns on Google this is the kind of tweak that’s easy to miss. Now Google’s […]

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]]> 7 PPC Trends To Follow In 2022 https://www.ppchero.com/7-ppc-trends-for-2022/ Mon, 08 Nov 2021 13:15:07 +0000 http://ppchero.com/7-ppc-trends-for-2022/ Pay-per-click campaigns are essential to marketing and advertising strategies and business outcomes. Here we have listed seven PPC trends to follow in 2022.

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]]> The Ethical Implications Of PPC Advertising & How To Overcome Them https://www.ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Tue, 17 Nov 2020 14:23:28 +0000 http://ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.

<p>The post The Ethical Implications Of PPC Advertising & How To Overcome Them first appeared on PPC Hero.</p>

]]> UPDATED! The Paid Media Pulse COVID-19 Dashboard https://www.ppchero.com/updated-the-paid-media-pulse-covid-19-dashboard/ Thu, 11 Jun 2020 13:00:00 +0000 http://ppchero.com/updated-the-paid-media-pulse-covid-19-dashboard/ We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.

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]]> May 2020 Updates to Paid Media Platforms https://www.ppchero.com/may-2020-updates-to-paid-media-platforms/ Thu, 28 May 2020 12:15:09 +0000 http://ppchero.com/may-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

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]]> Introducing: Paid Media Pulse COVID-19 Dashboard https://www.ppchero.com/introducing-paid-media-pulse-covid-19-dashboard/ Tue, 19 May 2020 11:15:45 +0000 http://ppchero.com/introducing-paid-media-pulse-covid-19-dashboard/ We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard. Read more about it.

<p>The post Introducing: Paid Media Pulse COVID-19 Dashboard first appeared on PPC Hero.</p>

]]> Google Lead Form Extensions Vs. LinkedIn Lead Ads https://www.ppchero.com/google-lead-form-extensions-vs-linkedin-lead-ads/ Fri, 01 May 2020 12:15:42 +0000 http://ppchero.com/google-lead-form-extensions-vs-linkedin-lead-ads/ In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.

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]]> April 2020 Updates to Paid Media Platforms https://www.ppchero.com/april-2020-updates-to-paid-media-platforms/ Thu, 30 Apr 2020 12:15:17 +0000 http://ppchero.com/april-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest from all of the major ad platforms.

<p>The post April 2020 Updates to Paid Media Platforms first appeared on PPC Hero.</p>

]]> PPC In The Time Of COVID-19: You Asked, We Answered https://www.ppchero.com/ppc-in-the-time-of-covid-19-you-asked-we-answered/ Thu, 23 Apr 2020 12:15:00 +0000 http://ppchero.com/ppc-in-the-time-of-covid-19-you-asked-we-answered/ Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.

<p>The post PPC In The Time Of COVID-19: You Asked, We Answered first appeared on PPC Hero.</p>

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