PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 PPC Task Checklist For Account Success https://www.ppchero.com/ppc-task-checklist-for-account-success/ Mon, 22 Feb 2021 14:15:34 +0000 http://ppchero.com/ppc-task-checklist-for-account-success/ A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.

<p>The post PPC Task Checklist For Account Success first appeared on PPC Hero.</p>

]]> Tracking Experiments Across Multiple Google Ads Accounts [Case Study] https://www.ppchero.com/tracking-experiments-across-multiple-google-ads-accounts-case-study/ Wed, 11 Nov 2020 14:15:00 +0000 http://ppchero.com/tracking-experiments-across-multiple-google-ads-accounts-case-study/ One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.

<p>The post Tracking Experiments Across Multiple Google Ads Accounts [Case Study] first appeared on PPC Hero.</p>

]]> Multiple CID Madness: Managing One Client Over Many Accounts https://www.ppchero.com/multiple-cid-madness-managing-one-client-over-many-accounts/ Thu, 24 Sep 2020 12:15:00 +0000 http://ppchero.com/multiple-cid-madness-managing-one-client-over-many-accounts/ This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.

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]]> How To Use Geo Exclusions To Measure Brand Ad Value https://www.ppchero.com/how-to-use-geo-exclusions-to-measure-brand-ad-value/ Tue, 07 Jul 2020 12:15:00 +0000 http://ppchero.com/how-to-use-geo-exclusions-to-measure-brand-ad-value/ A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.

<p>The post How To Use Geo Exclusions To Measure Brand Ad Value first appeared on PPC Hero.</p>

]]> Discovery Campaigns As A Part Of Your Remarketing Funnel https://www.ppchero.com/discovery-campaigns-as-a-part-of-your-remarketing-funnel/ Mon, 11 May 2020 12:15:00 +0000 http://ppchero.com/discovery-campaigns-as-a-part-of-your-remarketing-funnel/ If you have not yet experimented with Discovery Campaigns, you should strongly consider doing so. My experience has convinced me that they can be a powerful tool, especially for expanding a remarketing strategy.

<p>The post Discovery Campaigns As A Part Of Your Remarketing Funnel first appeared on PPC Hero.</p>

]]> Does PPC Make The World A Better Place? https://www.ppchero.com/does-ppc-make-the-world-a-better-place/ Mon, 29 Jul 2019 12:15:06 +0000 http://ppchero.com/does-ppc-make-the-world-a-better-place/ How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.

<p>The post Does PPC Make The World A Better Place? first appeared on PPC Hero.</p>

]]> Case Study: The Effect Of RSA Inclusion On Campaign Click Volume https://www.ppchero.com/case-study-the-effect-of-rsa-inclusion-on-campaign-click-volume/ Mon, 13 May 2019 12:15:14 +0000 http://ppchero.com/case-study-the-effect-of-rsa-inclusion-on-campaign-click-volume/ Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.

<p>The post Case Study: The Effect Of RSA Inclusion On Campaign Click Volume first appeared on PPC Hero.</p>

]]> Deals, Deals, Deals! A Promotion Ad Copy Case Study https://www.ppchero.com/deals-deals-deals-a-promotion-ad-copy-case-study/ Tue, 02 Apr 2019 12:15:45 +0000 http://ppchero.com/deals-deals-deals-a-promotion-ad-copy-case-study/ When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best practice that deserves interrogation is the adoption of promotions in ad copy in Google Ads.

<p>The post Deals, Deals, Deals! A Promotion Ad Copy Case Study first appeared on PPC Hero.</p>

]]> Gmail Campaigns Case Study: Audience Type Performance https://www.ppchero.com/gmail-audience-type-performance-case-study/ Mon, 04 Feb 2019 13:50:28 +0000 http://ppchero.com/gmail-audience-type-performance-case-study/ How do different audience targeting methods stack up against each other for Gmail Campaigns? We analyzed the data.

<p>The post Gmail Campaigns Case Study: Audience Type Performance first appeared on PPC Hero.</p>

]]> 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations https://www.ppchero.com/2018-digital-marketing-policies-and-regulations-review/ Thu, 10 Jan 2019 13:40:55 +0000 http://ppchero.com/2018-digital-marketing-policies-and-regulations-review/ Explore a recap of 2018's biggest news stories that affected the digital marketing industry.

<p>The post 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations first appeared on PPC Hero.</p>

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