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Keyword Match Types – Segment or Consolidate?

Suzanne Taylor — Fri, 28 May 2021 12:15:00 +0000

In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.

The post Keyword Match Types – Segment or Consolidate? first appeared on PPC Hero.

How to Best Leverage DSAs with Search Campaigns

Suzanne Taylor — Wed, 04 Nov 2020 14:15:00 +0000

Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.

The post How to Best Leverage DSAs with Search Campaigns first appeared on PPC Hero.

When Should You Use Google’s Conversion Action Sets?

Suzanne Taylor — Wed, 15 Jul 2020 12:45:00 +0000

This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.

The post When Should You Use Google’s Conversion Action Sets? first appeared on PPC Hero.

Google Lead Form Extensions Vs. LinkedIn Lead Ads

Suzanne Taylor — Fri, 01 May 2020 12:15:42 +0000

In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.

The post Google Lead Form Extensions Vs. LinkedIn Lead Ads first appeared on PPC Hero.