PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 https://www.ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Tue, 24 May 2022 12:15:00 +0000 http://ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.

<p>The post 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 first appeared on PPC Hero.</p>

]]> Six Ways to Adjust Google Ads to Save Budget https://www.ppchero.com/six-ways-to-adjust-google-ads-to-save-budget/ Wed, 04 May 2022 12:15:00 +0000 http://ppchero.com/six-ways-to-adjust-google-ads-to-save-budget/ It's never been more critical to make sure that your Google Ads aren't burning through your budget.

<p>The post Six Ways to Adjust Google Ads to Save Budget first appeared on PPC Hero.</p>

]]> Five Optimization Score Recommendations to Look For https://www.ppchero.com/5-optimization-score-recommendations/ Wed, 03 Nov 2021 12:15:00 +0000 http://ppchero.com/5-optimization-score-recommendations/ In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.

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]]> What strategic moves are agency leaders making in 2021/22? https://www.ppchero.com/strategic-agency-leaders-2021/ Mon, 11 Oct 2021 12:15:00 +0000 http://ppchero.com/strategic-agency-leaders-2021/ Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!

<p>The post What strategic moves are agency leaders making in 2021/22? first appeared on PPC Hero.</p>

]]> From Beginner to Beginner: How to Best Manage your Marketing Budget https://www.ppchero.com/best-manage-marketing-budget/ Thu, 07 Oct 2021 12:15:00 +0000 http://ppchero.com/best-manage-marketing-budget/ Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.

<p>The post From Beginner to Beginner: How to Best Manage your Marketing Budget first appeared on PPC Hero.</p>

]]> Top 5 Tips for a Search Audience Strategy in 2021 https://www.ppchero.com/top-5-tips-for-a-search-audience-strategy-in-2021/ Fri, 30 Jul 2021 12:15:00 +0000 http://ppchero.com/top-5-tips-for-a-search-audience-strategy-in-2021/ These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.

<p>The post Top 5 Tips for a Search Audience Strategy in 2021 first appeared on PPC Hero.</p>

]]> How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments https://www.ppchero.com/how-to-merge-your-adobe-google-data-for-making-audience-bid-adjustments/ Fri, 21 May 2021 12:15:00 +0000 http://ppchero.com/how-to-merge-your-adobe-google-data-for-making-audience-bid-adjustments/ This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.

<p>The post How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments first appeared on PPC Hero.</p>

]]> Why You Need To Be Using Google Ads Bid Automation https://www.ppchero.com/why-you-need-to-be-using-google-ads-bid-automation/ Wed, 27 Jan 2021 14:15:00 +0000 http://ppchero.com/why-you-need-to-be-using-google-ads-bid-automation/ When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

<p>The post Why You Need To Be Using Google Ads Bid Automation first appeared on PPC Hero.</p>

]]> How to Automate Excel Solver https://www.ppchero.com/how-to-automate-excel-solver/ Thu, 21 Jan 2021 13:15:00 +0000 http://ppchero.com/how-to-automate-excel-solver/ In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

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]]> How To Set Up Time Of Day Bid Adjustments https://www.ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ Wed, 30 Dec 2020 14:15:00 +0000 http://ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

<p>The post How To Set Up Time Of Day Bid Adjustments first appeared on PPC Hero.</p>

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