PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 3 Killer Strategies for Custom Affinity Audience Campaigns https://www.ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/ Mon, 19 Aug 2019 12:15:07 +0000 http://ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/ Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

<p>The post 3 Killer Strategies for Custom Affinity Audience Campaigns first appeared on PPC Hero.</p>

]]> The Lowdown on Display Select Keywords https://www.ppchero.com/the-lowdown-on-display-select-keywords/ Fri, 01 Jun 2018 13:39:30 +0000 http://ppchero.com/the-lowdown-on-display-select-keywords/ Search Companion Marketing or “display select” keywords is an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent.

<p>The post The Lowdown on Display Select Keywords first appeared on PPC Hero.</p>

]]> Decoding The PPC Bid Management Technology Matrix https://www.ppchero.com/decoding-the-ppc-bid-management-technology-matrix/ Fri, 30 Jun 2017 11:45:19 +0000 http://ppchero.com/decoding-the-ppc-bid-management-technology-matrix/ Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.

<p>The post Decoding The PPC Bid Management Technology Matrix first appeared on PPC Hero.</p>

]]> 5 Steps To Master Facebook Projections NOT Predictions https://www.ppchero.com/5-steps-to-master-facebook-projections-not-predictions/ Mon, 03 Apr 2017 11:45:23 +0000 http://ppchero.com/5-steps-to-master-facebook-projections-not-predictions/ Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.

<p>The post 5 Steps To Master Facebook Projections NOT Predictions first appeared on PPC Hero.</p>

]]> Reengage Customers With Facebook Messenger Ads https://www.ppchero.com/reengage-customers-with-facebook-messenger-ads/ Fri, 03 Feb 2017 12:45:11 +0000 http://ppchero.com/reengage-customers-with-facebook-messenger-ads/ Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages.

<p>The post Reengage Customers With Facebook Messenger Ads first appeared on PPC Hero.</p>

]]> Get Started With Instagram Ads In 4 Simple Steps https://www.ppchero.com/get-started-with-instagram-ads-in-4-simple-steps/ Fri, 06 Jan 2017 12:45:15 +0000 http://ppchero.com/get-started-with-instagram-ads-in-4-simple-steps/ The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started.

<p>The post Get Started With Instagram Ads In 4 Simple Steps first appeared on PPC Hero.</p>

]]> Social Media Demographic Strategy Tips for 2017 https://www.ppchero.com/social-media-demographic-strategy-tips-for-2017/ Tue, 06 Dec 2016 12:45:00 +0000 http://ppchero.com/social-media-demographic-strategy-tips-for-2017/ Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!

<p>The post Social Media Demographic Strategy Tips for 2017 first appeared on PPC Hero.</p>

]]> How Dynamic Keyword Insertion Helped Increase Impression Share By 36% https://www.ppchero.com/how-dynamic-keyword-insertion-helped-increase-impression-share-by-36/ Wed, 06 Jul 2016 07:45:32 +0000 http://ppchero.com/how-dynamic-keyword-insertion-helped-increase-impression-share-by-36/ Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.

<p>The post How Dynamic Keyword Insertion Helped Increase Impression Share By 36% first appeared on PPC Hero.</p>

]]> Everything You Need To Know About Facebook Lead Ads https://www.ppchero.com/everything-you-need-to-know-about-facebook-lead-ads/ Thu, 05 May 2016 07:45:37 +0000 http://ppchero.com/everything-you-need-to-know-about-facebook-lead-ads/ Facebook Lead Ads are a new ad format that provides a native, mobile user-friendly way to collect custom user data via an auto-fill form.

<p>The post Everything You Need To Know About Facebook Lead Ads first appeared on PPC Hero.</p>

]]> Why Setting Clear Expectations For Potential PPC Hires Is Crucial https://www.ppchero.com/why-setting-clear-expectations-for-potential-ppc-hires-is-crucial/ Tue, 12 Apr 2016 07:45:48 +0000 http://ppchero.com/why-setting-clear-expectations-for-potential-ppc-hires-is-crucial/ This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations.

<p>The post Why Setting Clear Expectations For Potential PPC Hires Is Crucial first appeared on PPC Hero.</p>

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