PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 PPC’s Future: Machine Learning And How To Adapt To This New Dynamic https://www.ppchero.com/machine-learning-and-the-future-of-ppc/ Thu, 29 Jun 2017 11:45:49 +0000 http://ppchero.com/machine-learning-and-the-future-of-ppc/ Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!

<p>The post PPC’s Future: Machine Learning And How To Adapt To This New Dynamic first appeared on PPC Hero.</p>

]]> Interviewer Tips: Insights For Building A Strong PPC Team https://www.ppchero.com/interviewer-tips-insights-for-building-a-strong-ppc-team/ Tue, 04 Apr 2017 11:45:42 +0000 http://ppchero.com/interviewer-tips-insights-for-building-a-strong-ppc-team/ Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.

<p>The post Interviewer Tips: Insights For Building A Strong PPC Team first appeared on PPC Hero.</p>

]]> Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy https://www.ppchero.com/3-tips-for-keeping-your-ppc-accounts-healthy/ Fri, 23 Dec 2016 12:45:14 +0000 http://ppchero.com/3-tips-for-keeping-your-ppc-accounts-healthy/ Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.

<p>The post Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy first appeared on PPC Hero.</p>

]]> How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion https://www.ppchero.com/how-to-leverage-micro-moments-to-drive-customers-from-engagement-to-conversion/ Tue, 11 Oct 2016 11:45:23 +0000 http://ppchero.com/how-to-leverage-micro-moments-to-drive-customers-from-engagement-to-conversion/ Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’

<p>The post How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion first appeared on PPC Hero.</p>

]]> How To Make A Good Account Manager Assignment https://www.ppchero.com/how-to-make-a-good-account-manager-assignment/ Wed, 07 Sep 2016 11:45:52 +0000 http://ppchero.com/how-to-make-a-good-account-manager-assignment/ Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.

<p>The post How To Make A Good Account Manager Assignment first appeared on PPC Hero.</p>

]]> Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers https://www.ppchero.com/measuring-conversions-post-converted-clicks-help-for-the-lead-gen-advertiser/ Tue, 02 Aug 2016 11:45:28 +0000 http://ppchero.com/measuring-conversions-post-converted-clicks-help-for-the-lead-gen-advertiser/ The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.

<p>The post Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers first appeared on PPC Hero.</p>

]]> How Micro Targeting And Micro Messaging Drives Your PPC Forward https://www.ppchero.com/how-micro-targeting-and-micro-messaging-drives-your-ppc-forward/ Thu, 02 Jun 2016 07:45:03 +0000 http://ppchero.com/how-micro-targeting-and-micro-messaging-drives-your-ppc-forward/ In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.

<p>The post How Micro Targeting And Micro Messaging Drives Your PPC Forward first appeared on PPC Hero.</p>

]]> How To Use AdWords Filters To Improve Account Efficiency https://www.ppchero.com/how-to-use-adwords-filters-to-improve-account-efficiency/ Tue, 03 May 2016 07:45:14 +0000 http://ppchero.com/how-to-use-adwords-filters-to-improve-account-efficiency/ AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.

<p>The post How To Use AdWords Filters To Improve Account Efficiency first appeared on PPC Hero.</p>

]]> Secrets Of The Interview Process: My Pet Peeves https://www.ppchero.com/secrets-of-the-interview-process-my-pet-peeves/ Mon, 11 Apr 2016 07:45:35 +0000 http://ppchero.com/secrets-of-the-interview-process-my-pet-peeves/ One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.

<p>The post Secrets Of The Interview Process: My Pet Peeves first appeared on PPC Hero.</p>

]]> Expand Your Reach With These 3 PPC Ad Platforms https://www.ppchero.com/expand-your-reach-with-these-3-ppc-ad-platforms/ Wed, 09 Mar 2016 07:45:12 +0000 http://ppchero.com/expand-your-reach-with-these-3-ppc-ad-platforms/ People are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert.

<p>The post Expand Your Reach With These 3 PPC Ad Platforms first appeared on PPC Hero.</p>

]]>