PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Lessons Learned in Automated Bidding for PPC https://www.ppchero.com/lessons-learned-in-automated-bidding-for-ppc/ Tue, 22 Dec 2020 13:15:00 +0000 http://ppchero.com/lessons-learned-in-automated-bidding-for-ppc/ Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.

<p>The post Lessons Learned in Automated Bidding for PPC first appeared on PPC Hero.</p>

]]> Running Smart Shopping Alongside Regular Shopping [Test Results] https://www.ppchero.com/running-smart-shopping-alongside-regular-shopping-test-results/ Tue, 06 Oct 2020 12:15:00 +0000 http://ppchero.com/running-smart-shopping-alongside-regular-shopping-test-results/ One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.

<p>The post Running Smart Shopping Alongside Regular Shopping [Test Results] first appeared on PPC Hero.</p>

]]> Early LinkedIn Conversation Ads Results https://www.ppchero.com/early-linkedin-conversation-ads-results/ Wed, 29 Jul 2020 12:15:00 +0000 http://ppchero.com/early-linkedin-conversation-ads-results/ This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.

<p>The post Early LinkedIn Conversation Ads Results first appeared on PPC Hero.</p>

]]> PPC RSAs: Do They Live Up to The Hype? https://www.ppchero.com/ppc-rsas-do-they-live-up-to-the-hype/ Thu, 07 May 2020 12:15:00 +0000 http://ppchero.com/ppc-rsas-do-they-live-up-to-the-hype/ Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?

<p>The post PPC RSAs: Do They Live Up to The Hype? first appeared on PPC Hero.</p>

]]> PPC Audiences: What Are They and How Does Google Determine Them? https://www.ppchero.com/what-is-a-google-audience-and-how-are-audiences-determined/ Wed, 22 Apr 2020 12:15:00 +0000 http://ppchero.com/what-is-a-google-audience-and-how-are-audiences-determined/ Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

<p>The post PPC Audiences: What Are They and How Does Google Determine Them? first appeared on PPC Hero.</p>

]]> YouTube For Action Leads Form Ads: Early PPC Results https://www.ppchero.com/youtube-for-action-leads-form-ads-early-ppc-results/ Wed, 23 Oct 2019 12:15:56 +0000 http://ppchero.com/youtube-for-action-leads-form-ads-early-ppc-results/ Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

<p>The post YouTube For Action Leads Form Ads: Early PPC Results first appeared on PPC Hero.</p>

]]> The Case for PPC Scripts https://www.ppchero.com/the-case-for-ppc-scripts/ Wed, 11 Sep 2019 12:15:22 +0000 http://ppchero.com/the-case-for-ppc-scripts/ Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!

<p>The post The Case for PPC Scripts first appeared on PPC Hero.</p>

]]> Actionable PPC Tips for Personal Injury Law https://www.ppchero.com/actionable-ppc-tips-for-personal-injury-law/ Thu, 18 Jul 2019 12:15:22 +0000 http://ppchero.com/actionable-ppc-tips-for-personal-injury-law/ Struggling with PPC for Personal Injury Law? Learn some PPC tactics which you can implement today to help optimize your PI campaigns!

<p>The post Actionable PPC Tips for Personal Injury Law first appeared on PPC Hero.</p>

]]> YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started https://www.ppchero.com/youtube-lead-form-ads-for-ppc-what-you-need-to-know-before-getting-started/ Thu, 20 Jun 2019 12:15:38 +0000 http://ppchero.com/youtube-lead-form-ads-for-ppc-what-you-need-to-know-before-getting-started/ A new form of advertising on YouTube is on the horizon! Lead Form Ads are coming! Learn from our initial testing missteps and save yourself time and energy.

<p>The post YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started first appeared on PPC Hero.</p>

]]> PPC and AMP Pages https://www.ppchero.com/ppc-and-amp-pages/ Wed, 06 Mar 2019 13:15:21 +0000 http://ppchero.com/ppc-and-amp-pages/ Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!

<p>The post PPC and AMP Pages first appeared on PPC Hero.</p>

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