PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to Craft Compelling Google Ads for eCommerce https://www.ppchero.com/how-to-craft-compelling-google-ads-for-ecommerce/ Tue, 07 May 2024 09:45:26 +0000 http://ppchero.com/how-to-craft-compelling-google-ads-for-ecommerce/ Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine […]

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]]> Lead Scoring: Definition and How to Calculate a Lead Score https://www.ppchero.com/lead-scoring-definition-and-how-to-calculate-a-lead-score/ Wed, 17 Aug 2022 12:15:00 +0000 http://ppchero.com/lead-scoring-definition-and-how-to-calculate-a-lead-score/ Lead scoring is crucial for identifying valuable prospects and generating more sales. Read more to learn what lead scoring is and how to calculate it.

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]]> Maximizing eCommerce and Performance Marketing Activity https://www.ppchero.com/maximizing-ecommerce-and-performance-marketing-activity/ Fri, 12 Aug 2022 12:15:00 +0000 http://ppchero.com/maximizing-ecommerce-and-performance-marketing-activity/ With so many businesses turning to eCommerce to drive overall business growth, there is now far more focus on the end-to-end customer experience, CRM and broader data usage to help maximize the value of paid traffic.

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]]> Retail Search is the New PPC https://www.ppchero.com/retail-search-is-the-new-ppc/ Tue, 28 Jun 2022 12:15:16 +0000 http://ppchero.com/retail-search-is-the-new-ppc/ “Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there.  Since then, Amazon Ads has caught up on both Meta […]

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]]> Proven Amazon Listing Optimization Tips From a Selling Pro https://www.ppchero.com/proven-amazon-listing-optimization-tips-from-a-selling-pro/ Mon, 30 May 2022 12:15:00 +0000 http://ppchero.com/proven-amazon-listing-optimization-tips-from-a-selling-pro/ Amazon listing optimization is crucial due to growing competition. This article is full of essential tips for SEO. Grow your traffic and generate more profit!

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]]> 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 https://www.ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Tue, 24 May 2022 12:15:00 +0000 http://ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.

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]]> Using Geo-Targeting to Get Customers Back in Stores https://www.ppchero.com/use-geotargeting-boost-customers/ Wed, 20 Apr 2022 12:15:07 +0000 http://ppchero.com/use-geotargeting-boost-customers/ Learn more about the UK geo-targeting options available and start minimizing wasted ad spend!

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]]> Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness https://www.ppchero.com/google-display-network-vs-google-search-network-which-for-maximum-brand-awareness/ Mon, 21 Feb 2022 13:15:00 +0000 http://ppchero.com/google-display-network-vs-google-search-network-which-for-maximum-brand-awareness/ Which of Google’s advertising networks are better regarding brand awareness? Learn the pros and cons of each tool and how they help your branding campaigns.

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]]> Amazon Sponsored Products: Advanced Practices for 2022 https://www.ppchero.com/amazon-advanced-practices-for-2022/ Wed, 12 Jan 2022 13:15:00 +0000 http://ppchero.com/amazon-advanced-practices-for-2022/ Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.

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]]> 5 Tips To Running A Successful Google Ads Campaign This Black Friday https://www.ppchero.com/5-tips-to-running-a-successful-google-ads-campaign-this-black-friday/ Tue, 19 Oct 2021 12:15:00 +0000 http://ppchero.com/5-tips-to-running-a-successful-google-ads-campaign-this-black-friday/ Looking to stand out this Black Friday? Follow these five tips that'll teach you how to prepare and run, a successful Google Ads Campaign.

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