PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Why You Can’t Afford to Ignore Responsive Display Ads https://www.ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Fri, 15 Apr 2022 12:15:00 +0000 http://ppchero.com/why-you-cant-afford-to-ignore-responsive-display-ads/ Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?

<p>The post Why You Can’t Afford to Ignore Responsive Display Ads first appeared on PPC Hero.</p>

]]> Top Tips To Get The Most From Microsoft’s New Shutterstock API https://www.ppchero.com/microsofts-new-shutterstock-api-top-tips-to-get-the-most-from-it/ Fri, 28 Aug 2020 12:15:00 +0000 http://ppchero.com/microsofts-new-shutterstock-api-top-tips-to-get-the-most-from-it/ Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.

<p>The post Top Tips To Get The Most From Microsoft’s New Shutterstock API first appeared on PPC Hero.</p>

]]> The Guide To Google Ads’ Reach Planner https://www.ppchero.com/the-guide-to-google-ads-reach-planner/ Mon, 20 Jul 2020 12:15:00 +0000 http://ppchero.com/the-guide-to-google-ads-reach-planner/ In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

<p>The post The Guide To Google Ads’ Reach Planner first appeared on PPC Hero.</p>

]]> February Updates to Paid Advertising Platforms https://www.ppchero.com/february-updates-to-paid-advertising-platforms/ Fri, 28 Feb 2020 13:15:00 +0000 http://ppchero.com/february-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

<p>The post February Updates to Paid Advertising Platforms first appeared on PPC Hero.</p>

]]> Gmail Ads Made Easy: The Perfect Guide To Getting Started https://www.ppchero.com/gmail-ads-made-easy-the-perfect-guide-to-getting-started/ Tue, 17 Dec 2019 13:15:46 +0000 http://ppchero.com/gmail-ads-made-easy-the-perfect-guide-to-getting-started/ A beginner's guide to breaking out of simple Display campaigns and exploring new Gmail.

<p>The post Gmail Ads Made Easy: The Perfect Guide To Getting Started first appeared on PPC Hero.</p>

]]> August Updates to Paid Advertising Platforms https://www.ppchero.com/august-updates-to-paid-advertising-platforms/ Thu, 29 Aug 2019 12:00:16 +0000 http://ppchero.com/august-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

<p>The post August Updates to Paid Advertising Platforms first appeared on PPC Hero.</p>

]]> Frequency Capping in Digital Advertising https://www.ppchero.com/frequency-capping-in-digital-advertising/ Mon, 26 Aug 2019 13:21:36 +0000 http://ppchero.com/frequency-capping-in-digital-advertising/ This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

<p>The post Frequency Capping in Digital Advertising first appeared on PPC Hero.</p>

]]> 3 Killer Strategies for Custom Affinity Audience Campaigns https://www.ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/ Mon, 19 Aug 2019 12:15:07 +0000 http://ppchero.com/3-killer-strategies-for-custom-affinity-audience-campaigns/ Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

<p>The post 3 Killer Strategies for Custom Affinity Audience Campaigns first appeared on PPC Hero.</p>

]]> Display Topic Targeting: 3 Reasons Why You Should Do It https://www.ppchero.com/display-topic-targeting-3-reasons-why-you-should-do-it/ Mon, 18 Mar 2019 12:15:41 +0000 http://ppchero.com/display-topic-targeting-3-reasons-why-you-should-do-it/ Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what your customers like.

<p>The post Display Topic Targeting: 3 Reasons Why You Should Do It first appeared on PPC Hero.</p>

]]> 3 Reasons to Run Responsive Display Ads + New Features https://www.ppchero.com/3-reasons-to-run-responsive-display-ads-new-features/ Tue, 05 Mar 2019 13:15:55 +0000 http://ppchero.com/3-reasons-to-run-responsive-display-ads-new-features/ If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.

<p>The post 3 Reasons to Run Responsive Display Ads + New Features first appeared on PPC Hero.</p>

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