PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness https://www.ppchero.com/google-display-network-vs-google-search-network-which-for-maximum-brand-awareness/ Mon, 21 Feb 2022 13:15:00 +0000 http://ppchero.com/google-display-network-vs-google-search-network-which-for-maximum-brand-awareness/ Which of Google’s advertising networks are better regarding brand awareness? Learn the pros and cons of each tool and how they help your branding campaigns.

<p>The post Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness first appeared on PPC Hero.</p>

]]> Five Optimization Score Recommendations to Look For https://www.ppchero.com/5-optimization-score-recommendations/ Wed, 03 Nov 2021 12:15:00 +0000 http://ppchero.com/5-optimization-score-recommendations/ In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.

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]]> Google Display Network Best Practices In A First-Party Cookie World https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ Wed, 24 Mar 2021 13:15:00 +0000 http://ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?

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]]> Top Tips To Get The Most From Microsoft’s New Shutterstock API https://www.ppchero.com/microsofts-new-shutterstock-api-top-tips-to-get-the-most-from-it/ Fri, 28 Aug 2020 12:15:00 +0000 http://ppchero.com/microsofts-new-shutterstock-api-top-tips-to-get-the-most-from-it/ Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.

<p>The post Top Tips To Get The Most From Microsoft’s New Shutterstock API first appeared on PPC Hero.</p>

]]> July 2020 Updates to Paid Media Platforms https://www.ppchero.com/july-2020-updates-to-paid-media-platforms/ Thu, 30 Jul 2020 12:15:00 +0000 http://ppchero.com/july-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

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]]> Discovery Ads for New Customer Acquisition https://www.ppchero.com/discovery-ads-for-new-customer-acquisition/ Tue, 21 Jul 2020 12:15:00 +0000 http://ppchero.com/discovery-ads-for-new-customer-acquisition/ Discovery Ads are a new opportunity to reach users in three different channels: Youtube, Gmail, and the Discover Feed. Here are early results for one brand.

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]]> The Guide To Google Ads’ Reach Planner https://www.ppchero.com/the-guide-to-google-ads-reach-planner/ Mon, 20 Jul 2020 12:15:00 +0000 http://ppchero.com/the-guide-to-google-ads-reach-planner/ In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

<p>The post The Guide To Google Ads’ Reach Planner first appeared on PPC Hero.</p>

]]> Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers https://www.ppchero.com/create-google-display-countdown-ads-using-rules-getting-creative-with-ad-customizers/ Tue, 26 May 2020 12:15:00 +0000 http://ppchero.com/create-google-display-countdown-ads-using-rules-getting-creative-with-ad-customizers/ Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

<p>The post Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers first appeared on PPC Hero.</p>

]]> February Updates to Paid Advertising Platforms https://www.ppchero.com/february-updates-to-paid-advertising-platforms/ Fri, 28 Feb 2020 13:15:00 +0000 http://ppchero.com/february-updates-to-paid-advertising-platforms/ In this monthly post, we bring you the latest from all of the major platforms.

<p>The post February Updates to Paid Advertising Platforms first appeared on PPC Hero.</p>

]]> Google Ads vs. AdSense: What’s the Difference? https://www.ppchero.com/google-ads-vs-adsense-whats-the-difference/ Tue, 07 Jan 2020 13:15:59 +0000 http://ppchero.com/google-ads-vs-adsense-whats-the-difference/ Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?

<p>The post Google Ads vs. AdSense: What’s the Difference? first appeared on PPC Hero.</p>

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